Simi and Haze at the Simihaze Beauty launch in Seoul @simihazebeauty

Just recently, Sister-DJ Duo Simi and Haze Khadra (famously known as @simihaze on Instagram) launched their brand Simihaze Beauty in Seoul, South Korea with a party at their pop-up at the BOONTHESHOP in Cheongdam.

The cosmetics brand, known for its quirky cute packaging and eye-popping looks, is finally at arms length for Asian fans, with lucky Seoulites getting a firsthand shopping experience

Simihaze Beauty @boontheshop_official

Among those who graced their pop-up were several personalities in the K-popworld. The Boyz’s HyunJae and Q, Son Na Eun, and Dancer Leejung. Majority of those in attendance were online influencers such as JoanDay, Ashley Choi, KARD’sSomin, Heejoo, Jenna, GemJem, Kayleexsavage, and many others.

The twin influencers founded Simihaze Beauty back in July 2021 and partnered with Flash Beauty fromMilan to make their brand a reality. Theyhave since made their products available on their own website simihazebeauty.com, Sephora, Farfetch, and Selfridges. Their best-selling products include their velvet blur mini lipstick balm, sun flush all over face tint,and eye play packs.

These, along with the rest of their product line will start to be available at BOONTHESHOP onJune 21 2023 to July 04 2023, Shinsegae Department Store Gangnam on June 23 2023 to July19, 2023, and at Galleria Department Apgujeong as their permanent location from June 30,2023 onwards. Don't miss it on your next visit to Seoul!—Charlisse Chua

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