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Sorry, The Old SHISEIDO Can’t Come To The Phone Right Now—Because It’s Relaunched Its Entire Makeup Line!

Huge news for the Asian cosmetics industry: 145-year-old Japanese brand SHISEIDO has just relaunched its entire makeup collection! Inspired by its world-famous skincare line, the brand’s modern, minimalistic cosmetics range is now categorized into four weightless textures: dews, gels, powders, and inks.



Gail Boyé, Senior Vice President of Global Product Development for SHISEIDO Makeup, explains that it was very important for the brand to link skincare, their heritage and pride, to the brand new makeup line. The range, which was launched just last week, offers unique, weightless textures and vibrant, budge-proof pigments. The result? Beauty products that feel invisible on the skin!

The brand also has a new mantra—“Beauty Reimagined. Beauty Made With Soul.”—which reflects its bold colors and transformative textures.


Check out Metro.Style’s top picks from the newly launched range:



The SHISEIDO Dews line recreates light and transforms it on the surface of the skin. It can be used on the face, eyes, and lips as highlighter—and it comes in three universal shades.





We’ve got our eyes on the SHISEIDO Gel Lipsticks—swipe it on your lips for a high-impact finish with a featherweight feel!



Say goodbye to the traditional pigments of the past! SHISEIDO’s breathable, buildable, and blendable formulas are worthy of your attention. Our favorite pick is the Minimalist Whipped Powder Blush—a fluffy, meringue-esque blush that comes in eight different shades. The best part? It effortlessly blends across your face with a soft matte finish!




Who says you can’t wear colored eyeshadow during the day? THE SHISEIDO Kajal Ink Artist pen is an all-in-one liner that comes in 10 colored, totally wearable shades.


Lead photos via @shiseido