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The Netizens' Favorite Beauty Brands For This Season

On a Friday night when you’re just looking to chill at home after a hectic work week, nothing beats slipping on your favorite PJs, popping a bottle of rosé, turning on your laptop, and shopping online. It’s a guilty pleasure many of us enjoy after endless weekends of partying. With so many products, so little time, browsing through pages and pages of cult favorites and new releases is sure to take up the whole night.

While these brands aren’t easily accessible in malls, a quick search online will surely turn up legit sellers. Have you set your eyes on these bestselling brands yet?


Glossier Following the success of their popular beauty blog Into the Gloss, its editors launched their own brand of “fun, easy, imperfect, and personal” makeup and skincare as seen in their bestsellers: Balm Dotcom, Boy Brow, and Cloud Paint.


The Ordinary A range of “clinical formulations with integrity,” the brand is revered to be so effective that most of its skincare products—like Retinol 1%, Hyaluronic Acid 2% + B5 and Niacimide 10% and Zinc 1%—sell out fast. Their new Serum Foundation has a 25,000 waitlist!


It Cosmetics This brand of “clinically proven, skin-loving, problem solutions” makeup is developed with plastic surgeons that it doubles as skincare like its award-winning Your Skin But Better CC + SPF 50+ Cream.


Kylie Cosmetics Say what you will about the Jenner-Kardashians, but the youngest Jenner’s beauty empire is proving to be a beauty force to be reckoned with from the famous Kylie Lip Kits to her eye shadow and highlighter palettes.


CosRX For Korean beauty fans, this name has become synonymous to high-performance natural skincare based on dermatology like their Advanced Snail 96 Mucin Power Essence and BHA Blackhead Power Liquid.


April Skin Another much raved-about cosmetics brand to come from Korea, it’s best known for its natural makeup and skincare such as the Magic Snow Cushion and Magic Stone Soap.


This article is an excerpt from an originally published feature called, “Add To Cart” by Elaine Carag in the Metro Magazine September 2017 issue.