What Exactly Is Clean Beauty?

The beauty landscape is changing, and it’s no denying that it follows through with what beauty addicts are equally obsessed about lately: Health and wellness. From indoor cycling to power bowls, essential oils to healing crystals, the obsession has gone as far to beauty.

With one look around your favorite beauty section in the mall or online beauty stores, you may have come across several “natural” and “organic” products. Unlike before when the market would think twice about lesser-known brands or products unfamiliar ingredients, many beauty consumers are now more open about exploring indie brands (which are by the way, stepping up their packaging game), and interested in more natural, non-toxic, and cruelty-free products.

However, there’s still confusion as to what green beauty is and what sets it apart from the rest of the market. Let this mini guide help you understand what to look out for on your next green shopping spree!

 

 

A post shared by Honest Beauty (@honest_beauty) on Jun 24, 2018 at 9:00am PDT

 

 

Clean Beauty Dictionary:

ORGANIC BEAUTY

Made of purely natural and non-artificial ingredients. It also contains no genetically-modified organisms (GMO) and harmful toxins, are processed without pesticides or herbicides, and are not tested on animals.

 

Weekend plans enjoying the sunshine? Don’t forget your SPF 30 Sport Sunscreen! We formulate with zinc oxide instead of chemical oxybenzone that has been banned in many islands for harming coral reefs ?? via @danyellpitts #juicebeauty #feedyourskin #sunshine #weekendplans #reefsafe

A post shared by Juice Beauty (@juicebeauty) on May 26, 2018 at 4:25pm PDT

 

 

NATURAL BEAUTY

Made of plant-based natural ingredients but is minimally processed. It also does not contain artificial colors and ingredients, also known as “synthetic-free.”

 

Ready for that glow up ? ?? @eclipsegem

A post shared by Human Nature Philippines (@humanheartnature) on Jun 28, 2018 at 11:29pm PDT

 

 

GREEN BEAUTY

Use of natural ingredients but does not completely guarantee that the synthetic ingredients are safe and healthy.

 

“It melts away dead skin with apricot powder, cleans pores with pink clay, and helps treat blemishes with willow bark. (And it’s all wrapped up in a recyclable glass bottle.” Our Regenerating Cleanser won the @allure Readers’ Choice Award for Best Natural Facial Cleanser ?? Thanks for all the love! #greenyourbeautyroutine

A post shared by Tata Harper Skincare (@tataharperskincare) on Jul 2, 2018 at 1:56pm PDT

 

CLEAN BEAUTY

Use of safe, non-toxic, non-harmful and minimal ingredients, whether natural or not. Also takes into consideration the larger footprint it can bring to the environment.

 

 

VEGAN

Does not contain any animal produce, thus making it inevitably cruelty-free and against animal testing.

 

A post shared by Milk Makeup (@milkmakeup) on Jun 28, 2018 at 8:03am PDT

 

This feature originally appeared in the Metro Magazine April 2018 and was repurposed for Metro.Style