You Can Now Confidently Wear Makeup To The Gym, Thanks To Kathryn Bernardo’s Newest Collection
Lately, more and more women are wearing makeup to the gym—most likely the effect of wanting to look Instagram-ready at any given moment. With the hashtag #gymselfie accuring more than 2.7m hits on IG alone, and rising, gym makeup is showing no sign of taking a backseat.
It’s little wonder, really. After all, the gym is no longer just the space where you can exercise. Some boutique studios have become the go-to place for business meetings, hang out place with friends, and if you're lucky enough, you can score a date at the gym, too!
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“There’s really been a big shift in social norms. More women are now choosing to go to the gym over the club as their new social gathering destination of choice,” says Rissa Mananquil-Trillo, the co-founder and Chief Brand Officer of homegrown beauty brand Happy Skin Cosmetics. “They’re also looking for easy, convenient, one-step products that combat the problems associated with wearing makeup while exercising.”
Enter: the Generation Happy Skin ACTIVE. This new collection from Happy Skin is a sequel to the Generation Happy Skin cosmetics line last year, but this time, it's makeup designed to withstand a workout and aimed at women who are active at all levels.
All the products here are influenced by the beauty routine of the brand's ambassador Kathryn Bernardo. “For me, even if you’re going to the gym, I believe you still have to be presentable. Just because “it’s the gym,” it’s not an excuse to not care about how you look just because you think you’ll get all sweaty,” Kathryn explains.
To know more, we did an exclusive interview with Rissa and here, she shared more details about Generation Happy Skin ACTIVE and tips for wearing makeup to the gym.
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Metro.Style: Could you tell us more about Generation Happy Skin ACTIVE and what inspired you to create this line?
RMT: "Like our first collaboration with Kathryn Bernardo, this Generation Happy Skin ACTIVE line is inspired and influenced by Kath’s own beauty routine. She loves working out but it’s important for her to still take care of herself and look good even at the gym."
MS: Which product from this collection do you think will be a big hit?
RMT: "Definitely the butter balms. Fact is, most women still have the habit of applying lip balm before they apply their lipstick, and this product really eases out that extra step by providing the color of lipstick while nourishing parched pouts. It’s becoming everyone’s favorite lip balm—it’s pigmented and has the perfect level of gloss without the stickiness. My personal favorite is that it has SPF—which is so important because even our lips need protection, too!"
MS: Which one is Kathryn’s personal favorite?
RMT: "The on-the-go blush! She loves it because of its fade-resistant flush of color. It survives no matter what workout she does. It also gives the most natural looking glow on the cheeks—simply swipe it on and blend with your fingertips for a fresh flush in seconds. Makeup in a stick always equals easy, mirror-free application."
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MS: Wearing makeup to the gym usually gets a bad rep, what are your ultimate tips to do it right?
RMT: "Keep it simple. You don’t want to look like they’re going on a night out when they’re really headed for the gym. Instead of the usual mascara, eyeliner and a subtle wash of color on the lids can work wonders to instantly look fresh and ready for the day. And don’t skip the SPF on the lips because the skin on the lips is actually one of the thinnest!"
Can't get enough? Here's a look at the full collection:
You can find Generation Happy Skin ACTIVE at Happy Skin stores located at U/G Alabang Town Center, 2/F Glorietta 3, 2/F Greenbelt 5, 2/F Power Plant Mall, 2/F SM Aura Premier, 2/F Mega Fashion Hall, 2/F Robinsons Magnolia, 1/F Ayala Malls The 30th, 1/F Eastwood Mall, 1/F UP Town Center, 1/F Trinoma, U/G SM North EDSA, 1/F SM City Clark, and U/G SM City Cebu.
Lead photos from Happy Skin