follow us on

The Revolutionary Clinique iD Custom-Blend Hydrators Are Finally Here

With the beauty consumers becoming more informed and selective when it comes to choosing their beauty products, brands are starting to rethink their one-size-fits-all approach. After all, each of us is unique, and so is our skin type, so, why not take our personalized beauty to the next level?

Just recently, we attended the launch of Clinique iD at SM Mall of Asia. A lot of beauty fans seemed to be very excited and were raving about this revolutionary moisturizer because it gives the power to hydrate skin the way consumers want it.



So, how does Clinique iD exactly work? First, you choose from one of the three Dramatically Different hydrating bases— the fan-favorite Hydrating Jelly, the iconic Moisturizing Lotion+, or the Oil-Control Gel—then you pair it with one of the five different cartridges, each of which is formulated with high levels of pure, active ingredients to address a specific skin concern.



These cartridges are designed to fit right inside the moisturizers, and together they pump out a precise dose of product that’s 90 percent hydration base, 10 percent active concentrate. Formulated with active ingredients like lactobacillus ferment, whey protein extract, and alpha hydroxy acids, the cartridge options are color-coded based on the skin issues they target, which they identify as the five main skin concerns among women worldwide. To know more, here’s a low down on each of Clinique iD’s active cartridge concentrates.


Irritation (green cartridge)



Fatigue (orange cartridge)



Re-energize your skin with Clinique’s newest ingredient, taurine. It’s a powerful amino acid that boosts cellular activity and works with mimosa bark extract to refresh your complexion. This concentrate also has salicylic and glycolic acid that helps boost skins moisture levels.


Pores and uneven skin texture (blue cartridge)



With Alpha Hydroxy Acids, skin’s texture will improve and reveal a fresher, brighter skin and tighter looking pores. The result is glowing skin that looks polished and brighter over time.


Uneven skin tone (white cartridge)



Japanese Angelica root extract is the main ingredient that works to even out skin’s tone. Other radiance-boosting components include Vitamin C and salicylic acid, which help reduce discoloration and smooth texture, respectively.


Lines and wrinkles (purple cartridge)



Whey protein works to smooth fine lines and wrinkles, as well as hydrate and plump skin to make it look more youthful. The polypeptide is rich in amino acids, and it helps to initiate the natural development of new skin. Here’s a sneak peek of our Clinique iD experience when it first dropped in Manila last March 29.



Visit for more details or follow them on Instagram at @CliniquePH and Facebook at


 Shop Clinique iD in stores and on Lazada.