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Meet Habitude, A Quirky Cool Filipino Skincare Brand

Boasting of both local and foreign favorite ingredients, Habitude offers hard-working skincare staples that fit right into your current routine!

You know it's a good day when a new Filipino beauty brand is born. For the past few years, local cosmetics and skincare brands have been putting in the much-needed effort to raise the standards of the Philippine beauty market, and we as consumers could only be grateful that our options have widened. 

Just recently, local beauty brand Habitude was born. The brand, born out of the passion of Filipina superwomen, celebrates everyone for who they are. Whether they be the skinimalists who can't be bothered by a 10-step routine, or if they're the more is more kind of gal—everyone can benefit from the Habitude perspective. “Habitude, a proudly local skincare brand, reflects, recognizes, and celebrates each of us, uniquely, the sum total of our habits and attitudes. After all, all are welcome at the beauty table.”


It comes as no surprise then, that Habitude only features hard-working products that fit right into anyone's existing skincare routine. The products are clean, natural, and get the job done—three factors that often come into play when one makes a decision about purchasing beauty products these days. 

Their initial products are proudly infused with Filipino ingredients, as well as favorite ingredients found from all over the world too, concocted to come up with a unique formula that's all Habitude. Scroll ahead to meet them one by one:


The Habitude Hardworking Miracle Water (P849/100ml) is a multitasking toner and hydratant in one. It gently removes makeup and dirt as it unclogs pores, tones, and moisturizes. It is formulated with clarifying and anti-aging botanicals including Galactomyces and micronutrient-rich rice ferment filtrate (Oryza sativa) for a healthy, youthful glow.

Editor's Review: Think of it like a toner, but better. It has a pleasurable scent that makes you want to keep putting it on, especially when you're out on the beach or frolicking outdoors. 

Habitude Hardworking Miracle Water

The Habitude Seriously Revitalizing Serum (P949/30ml) is the ultimate glass-skin serum for an even-toned, luminous, and dewy complexion. It has high concentrations of Plant Mucin, Hyaluronic Acid (2%), and Niacinamide, blended with powerful antioxidants and heritage botanicals. Potent in every precious drop, it hydrates, repairs, and energizes the skin.

Editor's Review: Serums have been my thing lately, and sometimes, when the serum is really good, I get to skip on a thick moisturizer after. This one fits this category, in the sense that it immediately plumps and energizes my skin. It has the same scent as the Miracle Water, which I love. 

Habitude Seriously Revitalizing Serum

The Habitude Go-Getter Moisture + Sun Stick (P550/25g) is a facial moisturizer and sunscreen in one handy stick. It is thoughtfully formulated with 20% Zinc oxide, skin-loving emollients, and antioxidant botanicals—Carrot Seed Oil, Tomato Leaf Extract, and Aloe Vera—to nourish and illuminate skin as it protects against UV damage. Naturally hypoallergenic and non-comedogenic, it is mineral oil-free and has absolutely no silicone and other harmful chemicals.

Editor's Review: Apart from being a product that is completely packaged in paper, I love that it's an easy-to-lug-around product, especially for the beach. It has SPF 30, which means you may have to reapply more often throughout the day especially if you're sweating or swimming. For me, it felt like the moisturizer I skipped on after using the serum, which totally locks in the entire routine.

Habitude Go-Getter Moisture + Sun Stick

The amazing ingredients and product lineup aren't the only great things about their maiden collection! We love that the packaging is not just eye-popping and beautifully designed by the amazing Filipina illustrator Raxenne Maniquiz, it's also made of recyclable materials! Its tube is certified 100% compostable (zero plastic). Beautiful, and kind to the planet? Yes please! 

"The brand has also opted for full prints that showcase the ingredients and evoke happiness—quite refreshing to see on your vanity table, really. Ultimately, Habitude wants your skincare routine to be nothing short of a pleasurable experience, and not see it as a chore."

Shop Habitude here.