Beginnings are a way to welcome the best experiences. This holds true for Innisfree as they present a new chapter.

Innisfree re-introduced themselves through a fun afternoon gathering at the Lazada Philippines headquarters. It was a gesture to recognize the brand's partnership with one of the leading e-commerce platforms in the country. A photo booth and games like ring toss highlighted the joyous event. There was also a chance to have a one-on-one consultation with dermatologist Dr. Bea Chan-Benavidez.

A short program presented how Innisfree’s rebranded identity is made up of four key elements: The New Isle, The New Logo, The New Color, and New Brand Ambassadors. All of these assures Innisfree’s clients quality skincare and an approachable vibe.

The New Isle envisions a place that is “...filled with mystical energy and infinite possibilities of nature in the middle of a blue-green sea where everyone can enjoy nature freely.” This place guides the ethos of Innisfree, making it an inclusive brand.

The New Logo is there to “... signify confidence and respecting diversity in beauty.” The combination of upper case and lower case letters plus their formation into a square symbolize the entrance to The New Isle.

The New Color departs from the forest green to a brighter, livelier shade called “Active Green”. The packaging for all products including the viral favorites such as the Super Volcanic Pore Clay Mask and Green Tea Seed Hyaluronic Serum is now a bright white to make the new logo and font colors pop.

Innisfree also showcased their ambassadors: Jang Wonyoung of Ive and Kim Mingyu of Seventeen. These two K-Pop artists embody the brand’s positive attitude, confidence and energy.

Jang Wonyoung and Kim Mingyu

Innisfree started in 2000, the label offers innovative beauty solutions powered by the finest natural ingredients.” Since then it enjoys a growing line up for products from face and body care to makeup. In The Philippines, Innisfree has several physical locations including SM Megamall and Trinoma.

The name Innisfree takes from a poem by William Butler Yeats entitled The Lake Isle of Innisfree. The lyrical poem expresses a longing a beautiful peaceful island in place of a busy urban life. This island is the ideal place which inspires Innisfree and its commitment to enjoy nature’s abundance.

Learn more about Innisfree on their website or by following them on Instagram