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This K-Beauty Brand Hits Refresh With Jang Wonyoung and Kim Mingyu

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Olivia Sylvia Estrada

<p>Beginnings are a way to welcome the best experiences. This holds true for <strong>Innisfree</strong> as they present a new chapter. </p><div><br/></div><p>Innisfree re-introduced themselves through a fun afternoon gathering at the Lazada Philippines headquarters. It was a gesture to recognize the brand&#x27;s partnership with one of the leading e-commerce platforms in the country. A photo booth and games like ring toss highlighted the joyous event. There was also a chance to have a one-on-one consultation with dermatologist Dr. Bea Chan-Benavidez.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/6330890b-2849-4996-af45-35ba677ebc94_3.jpeg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><p>A short program presented how Innisfree’s rebranded identity is made up of four key elements: The New Isle, The New Logo, The New Color, and New Brand Ambassadors. All of these assures Innisfree’s clients quality skincare and an approachable vibe. </p><div><br/></div><p>The New Isle envisions a place that is “...filled with mystical energy and infinite possibilities of nature in the middle of a blue-green sea where everyone can enjoy nature freely.” This place guides the ethos of Innisfree, making it an inclusive brand. </p><div><br/></div><p>The New Logo is there to “... signify confidence and respecting diversity in beauty.” The combination of upper case and lower case letters plus their formation into a square symbolize the entrance to The New Isle. </p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/befd0dcc-f881-4b84-9891-2f306949ccd7_screen shot 2023-10-25 at 12.27.07 pm.png" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><p>The New Color departs from the forest green to a brighter, livelier shade called “Active Green”. The packaging for all products including the viral favorites such as the Super Volcanic Pore Clay Mask and Green Tea Seed Hyaluronic Serum is now a bright white to make the new logo and font colors pop. </p><div><br/></div><p>Innisfree also showcased their ambassadors: <strong>Jang Wonyoung</strong> of<strong> Ive</strong> and <strong>Kim Mingyu</strong> of <strong>Seventeen</strong>. These two K-Pop artists embody the brand’s positive attitude, confidence and energy. </p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/96c27943-8af3-445d-8529-8be8ce92d31b_article banner image innisfree rebrand 2023.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/><span class="fr-inner" style="text-align:left">Jang Wonyoung and Kim Mingyu</span></span></span></div><p>Innisfree started in 2000, the label offers innovative beauty solutions powered by the finest natural ingredients.” Since then it enjoys a growing line up for products from face and body care to makeup. In The Philippines, Innisfree has several physical locations including SM Megamall and Trinoma.</p><div><br/></div><p>The name Innisfree takes from a poem by William Butler Yeats entitled The Lake Isle of Innisfree. The lyrical poem expresses a longing a beautiful peaceful island in place of a busy urban life. This island is the ideal place which inspires Innisfree and its commitment to enjoy nature’s abundance. </p><div><br/></div><div><em>Learn more about Innisfree on their <a href="https://ph.innisfree.com/" target="_blank">website</a> or by following them on <a href="https://www.instagram.com/innisfreephilippines" target="_blank">Instagram</a></em></div><div><br/></div>