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Generational Beauty: K-pop ‘It Girls’ Throughout the Years

These women have that undeniable X factor

It girls. They're the ones with that je ne sais quois—that "X factor" that you just can't describe. For the K-pop world, although it’s been quite debatable, even on an international level which lady in every generation holds the title ‘It Girl’ of the K-pop industry, there are names that simply rise to the top.


She must must be someone who influences a huge amount of people, is admired for her undeniable visuals, is looked up to for exceptional talent, and is a true blue head-turner in every sense of the word. She encompasses time, despite being called a generation's It Girl, as no one really ever gets tired of them—they simply have the charm that lasts.


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These generational It Girls prove that they deserve the title, in terms of their beauty, popularity, a thriving career, and public demand. Additionally, their elegance and influence covers a wide range of people internationally through enormous market contribution—making beauty brands sought after by lending their faces as brand ambassadors


Here we take a look at the names that have unanimously been agreed on by tons of fans as the first to fourth K-pop generation’s It Girls. Who's your favorite?


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Lee Hyori | IMDb

1st Generation - LEE HYORI

The original "Miss Korea", the nation’s fairy, not only in her prime but even today, has millions of fans copping her iconic beauty looks. Not one to conform to the typical porcelain Korean skin look, Hyori embraced tan skin—and has been remembered as a risk-taker and trendsetter since. She made the massive 2000s makeup challenge on Tiktok a huge craze, starting with her signature blue eyeshadow, sleek-thin brows, and sweet glazed lip gloss. Beauty content creators have since joined in on the viral trend and made sure they created this iconic look their own!


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Bae Suzy | @skuukzky

2nd Generation - BAE SUZY

Former K-pop girl group member and K-drama actress Suzy embodies the clean beauty look attempted by many. Her features showcase traditional Korean beauty standards that have been upheld for multiple generations, striving for flawless, unblemished skin matched with a fair complexion and svelte physique. Even skincare experts are amazed by her skin's perfection! To this day, Suzy is sought after by luxury brands including Lancôme, an internationally recognized beauty brand.


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Jennie Kim | @jennierubyjane

3rd Generation - JENNIE KIM

Jennie’s aura on and off stage serves fierce, unapologetic baddie, perfectly harmonizing with her natural cat-like eyes. Her contribution in beauty and talent to the industry as a member of phenomenal girl group BLACKPINK makes her the It Girl of her time. Jennie is the face of several fashion and beauty brands up to this day—no surprise there, as she manages to look amazing in every single photograph. The girl group has had several comebacks in the past years, and every time Jennie comes out in a new look, her fans are always eager to cop the look—a true It Girl if we may say so!


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Jang Wonyoung | @for_everyoung10

4th Generation - JANG WONYOUNG

The main visual of the girl group IVE is admired by K-netizens and international fans because of her transcendental beauty. Her signature look has massively influenced the industry of K-Beauty, and sparks different Wonyoung beauty challenges and trends on social media platforms. Wonyoung’s symmetrical features are showcased in a small oval-shaped face and perfectly plump lips reminiscent of an angelic look that fazes everyone with just one glance.


Text by Ryan Claveria

Banner photos via IMDb, @skuukzky, @jennierubyjane, and @for_everyoung10


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