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Pure Culture Celebrates With the LGBTQIA+ Community Through an Inclusion Initiative

#WildSexySkin is for all—no exceptions! Clean F-Beauty Pure Culture celebrates diversity and inclusion

Mindful, microbiome-friendly skincare—the skin microbiome (aka skin flora) is home to trillions of microorganisms composed of bacteria, fungi and viruses. This community of microbes unique to each person is collectively called the skin microbiota. 


Microbiome-friendly skincare, Pure Culture, feeds the skin microbiota with natural and biocompatible + safe and sustainable ingredients to promote a rich and diverse skin flora. Working with skin, not against it. 


Rewilding—or returning skin to its naturally “wild” state—allows it to self-repair and recover from damage. Rewilding restores balance and biodiversity in skin, unlocking that healthy glow-from-within—#WildSexySkin! 


Pure Culture cares for the skin ecosystem and the greater ecosystems we are all part of. As a mindful beauty brand, keeping this living skin healthy goes beyond skincare. Pure Culture cares for skin while caring deeply for people and the planet. Nurturing skin naturally extends to nurturing communities.  

Pure Culture Wild Algae Skincare + Green Caviar Biome Bar
Pure Culture Wild Algae Skincare + Green Caviar Biome Bar
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Harmony in diversity 

Just as diversity is essential for a healthy skin microbiota, diversity is key to a healthy and harmonious community. In the spirit of constantly building a conscious collective, Pure Culture celebrates with the LGBTQIA+ community through an inclusion initiative. 


In celebration of Pride month, Pure Culture provided friends from the LGBTQIA+ community—Janlee Dungca, Jeb FrondaPatrick GalangAngelo Ramirez de Cartagena, and Mark Sablan—care packages to share with their dear friends, family, personal heroes, and mentors. 


Making meaningful connections through meaningful gift-giving is the brand’s way of celebrating these passionate individuals, creatives, and advocates, as well as honoring those who have been instrumental in their journey. The gesture is a show of gratitude to allies who have given them unconditional love and support, paying it forward. 


“I am so fortunate to be surrounded by gay and transgender friends who have become an immense support group and family to me. I don't think I would have survived if it weren't for them. If there's anything I would like to celebrate this Pride month, it is the special connection that I have built and fostered with them,” says Patrick Galang, artistic designer, Rafglang.

Wild Algae with Phil Green Caviar
Wild Algae with Phil Green Caviar


Purposeful beauty 

Purposeful pampering is at the core of mindful beauty, helping one make more intentional, conscious choices. Through self-care, a genuine kind of love—for self and for others–emerges. Pure Culture hopes to spread awareness on love rooted in respect, acceptance and compassion.


“As a community long relegated to the fringes of society, we as queer people have been hardwired to think less of ourselves. On the surface, it is assumed that because of our expressions of identity, we exist primarily in the realm of confidence. Beneath the veneer of assurance, however, there exists a turmoil that swings furiously from self-loathing and self-love,” says Angelo Ramirez de Cartagena, head of UMusic, Universal Music Group.


Jeb Fronda, digital and creative consultant shares, “Those who don't understand are fearful, but the LGBTQIA+ community is all about love for self and for others—and that's how we will achieve equality through love, however tough it may be.”  


“Pride Month for me means many different things: freedom, inclusion, solidarity, fighting discrimination, and most of all, self-love — from accepting yourself, zits and all, to taking good care of yourself and pampering yourself to make sure that you are comfortable and confident in your own skin,” shares TikTok PH celebrity operations manager, Mark Sablan.

Pure Culture Bulgarian Rose line + Dark Rose Biome Bar
Pure Culture Bulgarian Rose line + Dark Rose Biome Bar


Wild and free 

Celebrating freedom and equality continues with Acne Awareness month and World Microbiome Day this June. In line with this, Pure Culture released Skin Microbiome 101, a free downloadable e-book to make skin wellness available to everyone.  


Pure Culture believes #WildSexySkin is for all–no exceptions! As world-class, certified clean skincare made affordable, Pure Culture makes safe, sustainable and effective skin solutions more accessible in the Philippines. Pure Culture’s two skipcare lines, Wild Algae and Bulgarian Rose, nourish the microbiome with skin superfood such as Philippine Green Caviar, New Zealand Marine Algae and Cica. These skin allies calm and soothe skin inflammations, boost skin immunity, strengthen the skin barrier and prevent future flare-ups or breakouts. The result: clear, smooth, acne- and blemish-free complexion that glows naturally! 

Bulgarian Rose line
Bulgarian Rose line

Sharing the message of inclusivity does not end this month. Standing up for equality is a daily practice. 


“As much as it is a celebration of how far the LGBTQIA+ community has come, Pride is still a protest. It is a fight for equal human rights. And protesting doesn’t always have to be loud and huge. Simply living and expressing your truth as a queer person is a form of protest. Educating others on the lived experiences of queer people is a protest. Kindness and patience amidst persecution is a protest. And so, we must continue protesting even in our own little ways because these small efforts add up and create a ripple effect — building a bigger safe space where every queer person can thrive as they are. Happy Pride!,” emphasizes Janlee Dungca, Castro PR managing directress, and head of PR, LoveYourself Inc.


Angelo Ramirez de Cartagena adds, “So, as we cap off the festivities and protest that is inherent to pride month and beyond, may we be reminded to be kinder to everyone, most especially to ourselves. The world is already hard on us, the last thing we want is to be another antagonistic figure in our own story. Whether that tenderness is manifested in the luxury of self-care, standing out on your terms, and speaking up for the LGBTQIA+ community, rally for yourself, too. And just as the valiant queer heroes and pioneers that came before us, as well as of our family (chosen or otherwise) continue to remind us: just breathe, it will get better.”


Whether it’s standing up for solidarity, equal opportunity, or against stubborn acne–Pure Culture is your steadfast ally. Spread the word: #WildSexySkin is for all!


Follow Pure Culture on Facebook, Instagram and TikTok


Shop online at purecultureph.com, official Pure Culture stores on Lazada and Shopee, Beauty Bar, Beauty Mnl, Frankie General store, Simula PH Shop 


Pure Culture at Beauty Bar (Central Square BGC, Shangri-la Plaza mall, Alabang Town Center), Frankie General store (Power Plant Mall, SM Aura, Molito Lifestyle Center Alabang), Kindred (Serendra, BGC)


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