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These Celebrities Are Not Just Beautiful And Talented—They’re Smart Entrepreneurs, Too!

Starting a business takes guts and tons of commitment. You can have all the money and connections in the world but without heart and dedication, you will never bring people to patronize your brand.

These celebrities have been adored by the Filipino public on TV, movies, and online for their great looks, charming personalities, and various talents. But as if working full-time as celebrities and actresses weren’t enough to eat their 24-hour day, they even managed to build a business that’s a brand of their own.

And these days, even the youngest celebrities can bring their characters and personal brands into a whole new entrepreneurial adventure. Who’s to say age matters in business?

Here are our favorite celebrity-owned businesses and brands that have inspired us to evaluate our lives and maybe even take the leap into an entrepreneurial future.


Toni and Alex Gonzaga

Riding the milk tea trend are trendy sisters Toni and Alex Gonzaga. They opened the first store of Happy Cup last year right across the ABS-CBN building in Mother Ignacia. But in just under a year, they have managed to open several more stalls and branches throughout the country.

Our fave drink from Happy Cup? Okinawa Milk Tea with pearls!



Jennylyn Mercado

Fit and Form is a salon and spa business opened by the actress in 2015. Since then, it has successfully become the go-to pampering destination of many Filipinas and celebrities who want to treat themselves. Visit Fit and Form in Kamuning, Quezon City and you might just see Jennylyn, who frequents her business on the way to work!



Georgina Wilson, Martine Cajucom, Bea Soriano Dee, and Eric Dee

This group of friends started Sunnies Studios in 2013 after Georgina joined Eric and Bea’s retail brand Charlie in 2011. Ever since, the brand has quickly grown throughout the country and now has around 40 stores and stalls in malls nationwide.

From selling sunglasses and prescription glasses, Sunnies Studios have since expanded to the food industry. In 2016, they partnered with Foodee Global Concept (the company behind amazing food franchises Todd English Food Hall and Tim Ho Wan) and launched Sunnies Café.



Maricar Reyes-Poon

Maricar Reyes-Poon and husband Richard Poon started on their quest for the ultimate chocolate cake recipe years back. After they have perfected the recipe, they launched Chocoliquor Cakes by Maricar and started selling the beautiful liquor-spiked cakes in bazaars.

Just last year, Maricar introduced her new flavor, Mocha Bourbon Cake. In addition to the bourbon-spiked mocha sponge cake, it’s topped with buttercream made with Jack Daniels. A perfect treat for yourself and a gift for loved ones!



Anne Curtis

Anne Curtis’ love for the Korean culture and makeup has inspired her to create BLK Cosmetics, which has now taken over every makeup junkie’s beauty kit. Even though this is the first time Anne has taken on the role of co-founder and creative director for a brand, she’s already doing so well, with BLK Cosmetics already in almost all department stores and online beauty shops.

On top of her beautiful shades and sleek packaging, the whole BLK Cosmetics line is cruelty-free and not tested on animals.



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Marian Rivera

Flora Vida by Marian is a flower shop by actress Marian Rivera, who capitalized on her love of flowers and took a special class on floristry in Kyoto in 2017. The flower arrangements are designed and picked by Marian herself, and after its success, they have since expanded to other home products like rose frame clocks, room scents, and others.

After the success of Flora Vida online, Marian has already opened a store in Makati.



Kathryn Bernardo

At 22, Kathryn Bernardo is now a CEO of nail spa and pampering business, KathNails by KCMB. After launching her first branch in SM North Edsa last year, KathNails has steadily grown in number in the metro. And Kath’s passion is at the heart of her business. Her goal is to have 30 KathNails branches by 2030. We’re rooting for you, Kath!



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Liza Soberano

Another young but daring entrepreneur is Liza Soberano, who at only 20 years old, launched wellness business Hope Hand and Foot Wellness. Hope Wellness opened late last year in Quezon City, and offers spa and other treatments for all Filipinos of every age. Liza’s vision for Hope is for the brand to encourage her fellow Filipinas to make wellness as a mindset and a lifestyle.



Shaina Magdayao

More than a business, Engineering for Kids is Shaina Magdayao’s passion project to help kids develop solid problem solving skills through engineering and building concepts. Engineering for Kids is a franchise of an international brand, and is also partnered up with local advocacy group Smile Group PH.

There are standalone schools housing the Engineering for Kids program in various parts of the countries such as in Katipunan and Iloilo.