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The Secret Of The 3% Rule And How It Can Boost Your Career

Boosting your career, at any stage in your life, will help boost your earning potential. And there’s a secret, easy-to-follow rule to make this happen.

Brian Tracy is the CEO of organizational training and development company Brian Tracy International, author of over 70 books on economics, history, business, philosophy, and psychology, has written and produced more than 300 audio and video learning programs, and has been speaking in front of hundreds of thousands of audiences in his 30 years of expertise. And according to him, there’s one secret technique to boost your career and get that pay you’ve always deserved: The 3% Rule.

The 3% Rule, which Tracy says will guarantee your future, is simple: “Invest 3 percent of your income back into yourself.” Simply put, its investing a portion of your income in growing your knowledge and increasing your skills to boost your career and earning potential.

And what’s great about The 3% Rule is that it can be applied at any income level, at any age. It’s completely customizable and depends on what your needs, wants, and capabilities are.

The same way that you would invest your money on the market to grow it, you should also invest on yourself to grow your skills and move forward. According to Tracy, there are three things you can focus your investments on: continuing your education, expanding your network, and developing your career.



Learning never stops at formal education and learning is the key to improving yourself and increasing your potential as an individual. Continuing your education can be as simple as buying books for yourself, allotting time to read, or even enrolling in a second degree.

For the basics, start by purchasing three books every month and start building a personal development library. There are tons of books on self and career development, books regarding your field, and books on things you’re just interested in. If reading three books is hard to plot in your schedule, you can always start small by reading magazines and journals that are relevant to your field. There are also tons of material already available online so your content is readily available to you anytime, anywhere.

The key is to keep reading and keep learning. Besides, with book sales and thrift shops abound, and reading on your smartphone or tablet easier than ever, there’s really no reason to skimp on your reading!

There are also a variety of short online courses available through sites like Udemy, Udacity, and Coursera if you’re looking to start growing your knowledge even more. Certificate programs and short courses can be as quick as a couple of weeks to as long as six months, depending on what you’d like to study. And what’s great is that some of the courses come with certifications so it’s a nice addition to your CV, as well.

If you’re ready for a bigger commitment, pursue an additional degree or enroll for a masteral. MA classes are usually very considerate of the students’ schedules and would usually only require one to two days of class meeting per week.

If getting a new degree sounds too daunting, there are also tons of workshops and seminars around if you’ve only got one or two days to spare. Not only do these seminars help you gain valuable knowledge relevant to your field—they also make for perfect avenues to grow your network.



Never underestimate the power of a good network. A large and healthy network creates the pathways to many opportunities and will contribute significantly to your professional success. You can seek connections and contacts by putting yourself out there and exploring your circles. Join an online membership site and attend local events to meet people relevant to your field.

Seek out and learn about trade groups or professional associations in your field. You might not be aware but there are several organizations in various fields that can help you meet like-minded people. These groups would also open you to local and international conferences where you can meet even more people and expand your network.


Career Development

Developing your career is a limitless and tireless activity that you should always continue working on. The moment that you stop wanting to develop yourself is the moment you stop getting anywhere else. Refrain from stagnation and continue investing in your career by simple tricks such as signing up for a LinkedIn Premium account so your resume gets the attention it deserves or even hiring a professional to help improve your resume.

Sometimes, we think we’ve got it or we know what we’re doing. But sometimes, you just need an extra hand that will guide you or a pair of fresh eyes to have a look at what you’ve accomplished so far and what you can still do to improve. Tracy suggests to get a mentor or a coach that can help you look at your career, help you with your finances and life goals, or even help you manage your relationships. Sometimes, we just might need an objective, logical eye to help us see and set the path straight for us—and a little investment into this can go a longer way.