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These Power Women Pledge To Stop Using Photoshop In Advertising And Encourage More Women To Become Entrepreneurs

Slim, flawless, white—this has become the standard of beauty and femininity in advertisements and covers all over the world. But these women say that has got to change now.

All Woman Project is a movement founded in September 2016 and was launched during the New York Fashion Week. It was started by international models Charli Howard and Clémentine Desseaux who wanted the industry to change its perception of what’s beautiful.

“We started the All Woman Project to change the global perception of women’s beauty and to show that a woman can be gorgeous at any age, color and shape,” says Howard. “Positive body image isn’t just about shape or size, and I hope this [campaign] shows women that no matter your age, race, or size, you are unique, beautiful, and deserve to be represented.”



Since All Woman Project was founded, the advocacy group has partnered with a number of brands like European luxury skincare brand Babor, clothing brand Aerie, social media start-up brand Clapit, and even global giant Nike to further its cause. In celebration of Women’s History Month this year, they are working together with accessories and jewelry brand Stella & Dot to encourage more women to find the strength to pave the paths for themselves and become entrepreneurs.

Yesterday, they kicked off their #AWPxSTELLADOT campaign with a video featuring career women discussing the benefits and the challenges of starting their own brands and careers. The first video features Katie Sturino, CEO of beauty line Megababe; Michelle Kennedy, founder of social networking app Peanut that connects women with other moms; Natasha David, co-owner of New York bar and restaurant Nitecap; Dee Poku, founder of influential women's leadership network WIE and all-female festival called The Other Festival; Sophia Roe, wellness advocate and influencer; Avrile Gilbert from Stella & Dot; and Clémentine Desseaux herself.



The #AWPxSTELLADOT campaign seeks to encourage more women to take on stronger female roles and empower women around the world to develop their own businesses and become an active part of their communities.

Leading this change in the beauty and fashion industry, Stella & Dot announced that the company will now eliminate the use of Photoshop to alter size, ethnic appearance, signs of aging, scars, or skin blemishes on women’s faces or bodies.



Follow All Woman Project on Instagram to stay updated on the next release in their campaign series.