Kuya J Restaurant Launches Its Franchising Program
To put up over 100 stores in 3 years is nothing to scoff at; and quickly but surely, Kuya J has been steadily making its mark in the arena of casual Filipino dining with restaurants that have sprouted up in a number of cities and malls.
As Winglip Chang, President of the Kuya J Group Holdings Inc. was proud to announce last week, they’re now onto the next step of their master plan, and this involves franchising the business.
Winglip Chang, President of the Kuya J Group Holdings Inc
Known for their staples of Filipino favorites, Kuya J’s best-selling menu items are their Crispy Pata, their Kare-Kare, the Caldereta, and their very specially textured Halo-Halo (this one is unique and has to be tried to be believed).
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These best dishes, and their aggressive marketing campaigns on social media and outdoor advertising have created a One Big Happy Family atmosphere around the brand, and they’re now ready to extend the ‘family members’ to interested entrepreneurs.
Winglip Chang
There even an In-House Financing Program that allows support of up to 70% of the capital requirements, as well as Business Development support, Service Training Programs, Management Systems and Marketing Programs.
As Winglip reasoned, their current presence touches only the tip of the iceberg of Malls in the country, so there’s still a lot of opportunity for interested franchisees.
And I can imagine some of you out there raising your eyebrows, thinking they’re not Jollibee or McDonalds. But how much would a Jollibee franchise cost now? I hear upwards of P25 Million. And to those same ones with raised eyebrows, you’re all wishfully thinking, ‘What if I had gone into this franchising back then when Jollibee or McDonals had just started doing it.’ In Jollibee’s case, that would have been 1979, and McDonalds marks 1985 as their first local franchise.
The audience
My late Mother speculated on franchising back in 1989 but thought the price they were asking exorbitant. Imagine if she hadn’t. So yes, there are no guarantees when viewing things without the benefit of hindsight, but here is an opportunity to invest at the start of a business’ franchising adventure.
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The Kuya J Group also runs Isla Sugbu Seafood City, Majestic, Grand Convention Center Cebu, and has just acquired Popeyes (chicken quick service) to develop later in the year and in 2019.
If you’re interested, head to www.kuyaj.ph/franchising or e-mail franchising@kuyaj.ph.
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