follow us on

Meditate Your Way To Profit Like These CEOs

For those who are not fans of meditating, it can sound like a bit of voodoo or something Buddha would do, not you. But did you know that meditation is one of the keys behind the success of many companies like Tupperware?

Rick Goings, chairman and chief executive officer of $3-billion multinational company Tupperware, swears that he spends 20 minutes twice a day to meditate—and he does so religiously. Imagine how packed his schedule could be, and yet he finds the merit to spend 40 minutes of his day sitting still in silence, with nothing else in his mind but his continuous inhale and exhale.

According to Goings, he manages to squeeze in meditation time by doing so in the car, on the airplane, or even at his office. He just needs to be sitting upright in a quiet space, no distractions.

“It helps me focus and work out what matters. It’s like making some kind of thing on your computer clear out the trash,” he explained. And he never has no time to do his meditation since he’s been practicing transcendental meditation for over 40 years now.

It’s not just Goings, but other CEOs, as well, like John Goodwin, CEO of The Lego Foundation. According to Goodwin, he would allot 45 minutes to an hour every morning to a “time of reflection.” This exercise, he swears, increases his attention span by two and a half hours each day, and makes his mind more focused and present throughout the day. When he started allotting time for his reflection, he has also managed to take on more responsibilities in the company.

Marc Benioff, chairman and CEO of cloud computing firm Salesforce, also finds merit in regular meditation, saying that it has helped drive his successes. He even wants his employees to find the discipline to start meditating, as well, and has put up “mindfulness zones” in his offices to encourage meditation time. The mindfulness zones have baskets for employees to drop their phones and laptops in, and a space for employees to “take a mental rest, meditate, and pause to invite calmness and balance.”

Many scientific studies have tried to explore the benefits of meditation and many have come up with promising results. Apart from the benefits of meditation in alleviating pain, regulating blood pressure, dealing with irritable bowel syndrome, and in quitting from smoking, a guideline published by the American College of Chest Physicians in 2013 found that people who participated in an 8-week mindfulness-based stress reduction program reported reduced stress, anxiety, pain, and depression, while enhancing mood and self-esteem.

According to the National Center for Complementary and Integrative Health of the U.S. Department of Health & Human Services, another study in 2012 compared the brains of 50 people who meditated and 50 people who didn’t, and they found that the adults who practiced meditation throughout the years increased the folds in the outer layer of their brains. Called gyrification, this process is connected with increasing the brain’s ability to process information.

Convinced yet? There are many benefits that are associated to meditation, with little to no side effects—except, of course, the amount of time it eats, which isn’t so much, really! To get you started, here is a simple step-by-step beginner meditation guide from wellness and lifestyle brand Gaiam.


  • Sit or lie comfortably. You may even want to invest in a meditation chair or cushion.
  • Close your eyes. We recommend using one of our Cooling Eye Masks or Restorative Eye Pillows if lying down.
  • Make no effort to control the breath; simply breathe naturally.
  • Focus your attention on the breath and on how the body moves with each inhalation and exhalation. Notice the movement of your body as you breathe. Observe your chest, shoulders, rib cage, and belly. Simply focus your attention on your breath without controlling its pace or intensity. If your mind wanders, return your focus back to your breath.
  • Maintain this meditation practice for two to three minutes to start, and then try it for longer periods.