Level Up Your Career With DigiCon 2019—Featuring Talks From Silicon Valley Visionaries
Whether you’re a content creator or a digital specialist, there’s just so much to learn at DIGICON 2019, headlined by Patty McCord of Netflix, and more
With most careers now intersecting with technology, you’ve got to take every possible advantage with the digital medium. One of our favorite conferences to attend is the Internet and Mobile Marketing Association of the Philippines (IMMAP) DigiCon. This group has been advocating the use of technology for marketing and economic development in the Philippines.
This year, they've set up a powerful cast for DigiCon 2019—held this year on October 16-18, 2019 at the Philippine International Convention Center (PICC)—by bringing together Silicon Valley visionaries such as Patty McCord.
McCord is best known for co-authoring the Netflix Culture Deck, dubbed as “the most important document to ever come out of Silicon Valley.” The breakthrough presentation has been reproduced more than 19 million times, and continues to inspire policy in many companies around the world. This is especially relevant in DigiCon 2019, as the IMMAP pushes for a culture of digital excellence in the country.
“Success in the digital age requires companies to embrace digital in everything they do. Not just in customer-facing touchpoints, but also in internal operations,” says IMMAP President Dennis Perez. “Digital is no longer just a department—it’s a way of life.”
Aside from Patty McCord, DigiCon 2019 also features Matt Biespiel of MB Consulting; Wendy Clark, Global CEO of DDB; Tom Goodwin, EVP Head of Innovation at Zenith; a CEO panel featuring Carlo Katigbak of ABS-CBN, Benjie Yap of Unilever, Lisa Gokongwei-Cheng of Summit Media, and more; Jacqueline Thng, partner at Prophet; Rohit Gulati, partner at Boston Consulting Group; Nic Burrows of Google; Ken Hoskin of Facebook, and many more.
What to expect
Talks will cover learning across four tracks: the LEAD track, which will focus on upgrading leadership skills and thinking at every career stage; the EXPLORE track, which will unveil state-of-the-art technology for brands and marketers; APPLY, where participants can roll up their sleeves and dive right into interactive workshops; and PRACTICE, which will focus on tech trends for specific categories and industries such as fintech, health, entertainment, and sustainability and social good.
A trade exhibit will also bring together key technology players, including up and coming businesses who will be able to showcase solutions alongside more established players. The event will culminate with this year’sBoomerang Awards, a showcase of the country’s best works in the digital space.
How to attend
DigiCon 2019 is open to brands, marketers, publishers, and all followers of tech. For more information visit https://digicon.immap.com.ph (https://digicon.immap.com.ph/), follow @immap.digicon on Facebook, or email [email protected]