How The Big Bad Wolf Book Sale Is Making The World A Better Place
Reading develops our mind, boosts our creativity, and broadens our horizons. With the rise of e-books in this digital age, reading materials can now be accessed online. It may be cheaper and easier to carry around, but there’s really something about having paper books in my hands, highlighting the important points, and folding down the corner of my favorite pages that make it a lot more fun and exciting. Hence, when we at Metro.Style got an invite to the Big Bad Wolf Book Sale, I knew I wanted to drop by, even though it was an hour and a half drive from where I live.
Open for 24 hours from July 12 to 22, the book fair is held in Pampanga due to popular demand. “We are listening to the petitions of our followers on social media and one of those is to bring Big Bad Wolf in Pampanga which is to cater to customers within the central Luzon region,” says Narisa dela Pena, the country manager of Big Bad Wolf Books Philippines. “This is our first time in Pampanga. Cabalens can expect to find books of famous authors, novels, books for children, young adult fiction, architectural, and some reference books.”
When we arrived at the Laus Group Event Center, I was greeted with over one million books from different genres—classic, science fiction, romance, mystery, and more. I bought good reads I have always wanted to buy—soft bound and hard bound—with discounts offered up to 90%. Without hesitation, I also got activity books for my niece and nephew at home, as well as a copy of my favorite self-help book for a long-time friend.
That’s exactly what the Big Bad Wolf Book Sale is all about, according to its founder Jacqueline Ng. “It’s not just a book sale. From the beginning, the profit was never our first priority which is why we were selling books at this price,” she shares. “For the Big Bad Wolf, what is the price that would make you buy a book not just for yourself but also for someone else? The books you give are what will change the world.”
Apart from your nearest and dearest, their vision can likewise be extended to Filipinos who don’t have access to books, made possible through a tie-up of Big Bad Wolf Books with Gawad Kalinga. To help marginalized children experience the joy of reading, 500 books have been pledged by the organization, which also allows its customers to pay it forward with books that will be donated to GK communities in the country. “Through our beneficiary partnership with Big Bad Wolf Books, we are looking forward to a future where libraries are the main feature of every barangay,” declares Luis Oquiñena, the executive director of Gawad Kalinga. “By giving the underserved communities an opportunity to learn and grow through the quality English books, we are helping to bridge the learning gap to create a more inclusive learning environment. We believe that everyone deserves to learn and in line with the Big Bad Wolf Book Sale mission, we hope through this partnership, we are able to change the world, one book at a time.”
Photos by Brooke Villanueva