A 5-Ft Tall LEGO-Inspired "SM Celebrates 60" Mosaic Was Unveiled—Can You Guess How Many Pieces Of LEGO Bricks Were Used For It?
Okay, don't scroll all the way down just yet. Look at the photo below quickly, and try to guess how many LEGO bricks were used for the "SM Celebrates 60" mosaic.
In celebration of their 60th anniversaries, iconic brands SM and LEGO, in partnership with Toy Kingdom, collaborated on a LEGO-inspired “SM Celebrates 60” mosaic. The 5-ft tall SM 60th anniversary mosaic, made up of 17,736 pieces of LEGO bricks, was unveiled last May 25 at the LEGO Creative Carnival themed space in SM Aura, Taguig.
How close was your guess?
LAJ Philippines sales and marketing manager Jan Mitchel Mina briefly talks about the history of LEGO.
The history of LEGO
The Logo of LEGO was formed at the back of the "SM Celebrates 60" mosaic, which was made up of 17,736 pieces of LEGO bricks.
Creative Carnival was created to celebrate LEGO’s 60 years of bricks. “LEGO has been established since 1932 and if you count it, it’s more than 60 years. But it was in 1949 that they actually invented the brick. If you count it again, it’s not 60 years. It was in 1958 that they actually modified the brick,” explains Jan Mitchel Mina, the sales and marketing manager of LAJ Philippines, the exclusive distributor of LEGO toys in the Philippines. “Previously, the bricks that they made were hollow. It was just like hollow blocks, you stack them together, one false move, everything falls apart. So, in 1958, they developed that tube that snaps into place each LEGO piece. So, now, if you do the math, that’s 60 years. We are now celebrating 60 years of the LEGO brick.”
The LEGO Creative Carnival was set up at the third floor of SM Aura.
For this, an area at SM Aura’s third floor was transformed into a LEGO city filled with colorful bricks and activity areas that were enjoyed by kids and kids at heart. It was made up of several stations: the LEGO City Station, where kids built their own cars, which were tested on a ramp; the LEGO Friends Station, where the cupcakes of mini doll “Stephanie” were decorated; the LEGO Duplo Station, where toddlers had fun with Duplo bricks; and the LEGO Ninjago Station where shoppers had the opportunity to take a spinner to the entrance of the Garmadon’s lair.
The Lego City station
The LEGO Friends station
The LEGO Ninjago station
There was also a LEGO 60 Years Station that showed the rich history of the well-loved toy brand. Here, kids were also encouraged to build the iconic LEGO duck using bricks.
The LEGO Creative Carnival is one of the ways SM Aura celebrates the 60th anniversary of SM.
Photographs by Grace Libero-Cruz and from @smaurapremier