Megaworld Unveils A New Logo And Announces Mall Expansion Plans

Filipinos love going to the malls, so mall developers have been constantly stepping up their game when it comes to enhancing and elevating their customers’ shopping experience—be it through their property’s concept and design, the selection of stores, or the activities and great deals lined up.

Even when a specific area is already home to several malls, each mall still manages to draw in huge crowds, because there’s simply something for everyone. This is why many will be thrilled to hear this good news: property giant Megaworld is expanding its Lifestyle Malls footprint outside of Metro Manila! Eight new malls and commercial centers will be built in key regional centers across the country in the next three years, offering around 200,000 square meters of fresh retail spaces.

Megaworld is the company behind flagship malls like Eastwood Mall in Quezon City; Uptown Mall, Venice Grand Canal, and Forbes Town in Taguig City; Newport Mall at Resorts World Manila in Pasay City; Lucky Chinatown in Binondo, Manila; Southwoods Mall in Biñan, Laguna; and Festive Walk Mall in Iloilo City. Megaworld has a total of 17 lifestyle malls across the Philippines. And as what can be noticed from these properties, Megaworld Lifestyle Malls are designed to be different from one another and carry a distinct character and vibe. The same approach can be expected from their upcoming projects. 

“We veer away from standardizing our malls. We study and curate them based on what its location is all about. We want each mall to have its own charm and identity—something that makes each one ‘endemic’ to the city where it is located,” explains Megaworld chief strategy officer Kevin L. Tan.

In the next two years, Megaworld will add to their company portfolio the Maple Grove Mall in General Trias, Cavite and the Northill Town Center in Northill Gateway, Bacolod City. Since the Maple Grove township is known for its green vibe, the new property that will soon rise in the area will be a greenhouse-inspired mall surrounded with gardens and trees. The upcoming Bacolod project, meanwhile, will reflect the look of the heritage homes in Negros and will carry a “hacienda-style” design.

To cater to a new generation of mall-goers, Megaworld Lifestyle Malls also unveiled a new logo in line with their 30th anniversary. Associating their malls with the adjectives “happy” and “fun,” the redesigned logo looks young, hip, and dynamic. It’s simple and straightforward but at the same time playful. The new font style is flexible enough to take on different themes, with every letter serving as a canvas where multiple icons may be added to represent a certain concept or seasonal campaign.

With this change in logo, the company also embraces diversity and inclusivity in that they make sure that people from all walks of life (and even pets!) are welcome to visit their malls.

Tan points out, “One of our main design considerations is to give the logo a much-needed fluidity and flexibility and to have a resulting appeal that transcends age, identity and culture.”