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"Queen of Tears" to Open Official Pop-Up Store in Seoul

Where, you ask? At the Queens Department Store (aka The Hyundai Seoul)!

"Queen of Tears" stars Kim Ji Won and Kim Soo Hyun
"Queen of Tears" stars Kim Ji Won and Kim Soo Hyun | Photo from @studiodragon.official


The South Korean series Queen of Tears has taken the world by storm with its impressive screenwriting and heart-pounding chemistry between Kim Soo Hyun (aka Baek Hyun Woo) and Kim Ji Won (Hong Hae In). Following its phenomenal success globally, Studio Dragon has announced an exclusive pop-up store at The Hyundai Seoul, inviting fans to relive the moments from the series that had them hooked.




Prep your wallets! Here’s a sneak peek at what's in store:


On-Site Photo Zones

Walk the Queens Department Store like Hong Hae In (Kim Ji Won)! Snag your own snapshots at exclusive photo spots flaunting iconic scenes from the drama. Check out our very own celebrity couple, Melai Cantiveros and Jason Francisco, recreating a scene from Queen of Tears in The Hyundai Seoul; their family has been picked as Korean tourism ambassadors by the Korean Tourism Organization.



Merchandise (MD)

The pop-up store features collect books, cozy cushions, metal badges, tote bags, tumblers, and a compact collection of stills and stickers like mini photobooks, poster and postcard sets.


For BaekHong fans, these are absolute must-haves: a replica of Hae In’s Little Black Diary, the Mini Flush Cloverleaf Keyring, and the Iconic Umbrella–yes, the very one Hyun Woo offered Hae In during his heartfelt confession.


Queen of Tears Pop-Up Store in The Hyundai Seoul merch
Queen of Tears Pop-Up Store in The Hyundai Seoul merch
Queen of Tears Pop-Up Store in The Hyundai Seoul merch


Alongside the pop-up store, a Blu-Ray edition of Queen of Tears is slated for imminent release. Packed with bonus footage, fans are in for an extra dose of their favorite K-drama.


The much-awaited event is set to run from June 27 to July 3, open from 10:00 am to 8:00 pm from Monday to Thursday and 10:00 am to 8:30 pm from Friday to Sunday.


Fingers crossed that, one day, we also get to relive those romantic and miraculous Queen of Tears moments through a pop-up in the Philippines!


Text by Leigh Sofia Lazo

Lead photos from @studiodragon.official