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Superbods 2018, The Event Of The Century (Tuna)



Century Tuna's Superbods has been the brand's equity-building, hallmark event for over 11 years now; and in the spirit of always coming up with something a little different, the 2018 edition will see two major categories now institutionalized. Spotlighting health and fitness for Men & Women of any age, beyond the already existing 18 - 37 years old category, there's an Ageless 38 - 50 category that will be introduced. Finding male and female winners in the two categories will help push the concept that one can be fit, sexy, and beautiful regardless of age.


Ina Raymundo


Alice Dixson


Sunshine Cruz


To highlight this tweaking in the Superbods competition, the media event held to announce this 2018 edition 'recruited' the three women who appeared in the 'Red' TVC that was such a hit - Alice Dixson, Ina Raymundo, and Sunshine Cruz. All three would have fallen in this new category, with Alice (the eldest among the three) turning 49 this year - and seeing them live on stage certainly brought home the adage that age is just a number. Joining the three women to hype up this 2018 Superbods initiative are Gerald Anderson, Matteo Guidicelli, and Paulo Avelino.



Agemore meets Ageless at the Century Tuna Superbods 2018 event


Talking to Alice, she was super-happy with how the Red campaign motivated so many women and men her age to get healthy, to realize there's still so much to achieve even if beyond one's prime. For her, being healthy and happy is the objective, and being sexy is just the byproduct. Its outlook in life that ultimately counts the most, being aware of the connection between nourishing mind and body.

Ina concurred, citing her routine of eating healthy, and working out three to four times a week. Her advice was to be mindful of your food intake, both in terms of quality and quantity. For Ina, it's never too late to start; and if one is just starting, she emphasized how 'baby steps' is the way to go to stay motivated and feeling accomplished. Baby steps can mean just ten minutes at first; and she admitted that's her own story.


Paulo Avelino

With Paulo's extra hectic taping schedule, his priority was to still set aside thirty minutes a day to running and/or push-ups. To think healthy both inside and out is paramount. Paulo loved the idea of this new category for older people, as he said it would be inspiring to have them involved.

With go-sees in February in Davao, Cebu and Manila, there's much to look forward to, all the way to the Finals Night on April 12 at Cove, Okada Manila. Up for grabs are P500,000 each for 4 winners, a chance to have a training contract with Star Magic of ABS-CBN, and a chance to win a Chevrolet Trax. Philipps, Indesit, Mabe, and Tanduay are the other sponsors involved with Century Tuna Superbods Ageless 2018. For more details, head to the Century Tuna Superbods page on Facebook.


Photographs by Philip Cu-Unjieng

Cover image from Century Tuna Superbods on Instagram