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The Crimson Tide Of Hospitality

The Crimson Hotel Alabang has become such a mainstay of Alabang’s urban skyline that it’s easy to forget it’s been there for a short five years. And yet, whenever I take the Skyway heading South, it’s one of my perennial markers to know I’ve reached my destination, or am making good time. One of the properties of Filinvest’s Chroma Hospitality, the Crimson Alabang is actually the second Crimson of the portfolio, coming after the Crimson Mactan (which just hosted Metro Channel’s Summer Soul), and we had Crimson Boracay opening earlier this year. 


All is set for the Crimson celebration.

For the South, the Crimson has certainly been a godsend; a high-end hotel that can boast of expansive function rooms, top-notch restaurants, extensive eecreation areas, comfortable accommodations, and the impeccable service Chroma takes great pride in as a trademark of all their Crimson and Quest Hotels.

On the night of their 5th Anniversary, welcoming the guests to Crimson Alabang were General Manager Gerhard Doll and Ronie Reyes, MarComm Manager. Naturally, mother company, Chroma, was present and accounted for, with James Montenegro and Carmela Bocanegra, also greeting the many who had trooped to Alabang.


Carmela Bocanegra and Ronnie Reyes at Crimson Alabang’s 5th Anniversary


At the holding area adjacent to the Hotel lobby, we were treated to song numbers from Carla Guevara-Laforteza (whose husband is coincidentally the Executive Chef at Crimson Mactan), Sheila Valderrama-Martinez and Yanah Laurel. When the program proper got started in the Ballroom, one of the highlights was a dance number of the hotel staff that included the game GM Doll.


Carla, Sheila, and Yanah —the wonderful singers brought together from the world of Musical Theater for Crimson’s celebration


Crimson’s branded Macaroons


A section of the Dessert Spread


It was a night of flowing drinks, food, and good cheer; all reflecting the great welcome and success Crimson Alabang has enjoyed from the community, and indicative of the bright future still ahead.



Photos by Philip Cu-Unjieng