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What Is Going On With The ‘Cruella’ Trailer?

The origin story of one of Disney’s most iconic villains stars Emma Stone and Emma Thompson, and its first trailer feels like a skit on Saturday Night Live

When Disney announced their plans to produce a film about Cruella de Vil starring Emma Stone, I was skeptical. The iconic villain, to me, always deserved a full-on camp treatment, especially after Glenn Close’s incredible portrayal in 101 Dalmatians and its sequel, 102 Dalmatians.

But after watching the trailer, my feelings of skepticism are now replaced by intrigue, because I can’t tell if the film will go the Joker route, or if it will be a delicious, two-hour long campfest. Why does it feel like an SNL skit? Why is Dame Emma Thompson in the most outrageous outfits and wearing even more outrageous facial expressions? In what context did Cruella say the words, “I am woman. Hear me roar,” the most iconic line from Helen Reddy’s Grammy-winning song “I Am Woman”? 

Photo: Walt Disney Studios/YouTube

All of these elements is leading me to believe that this film will, as a matter of fact, be outrageously campy, which—if I’m being honest—is the only way it will work. She kills puppies in the name of fashion, after all!

Out in cinemas on May 28, this live-action villain origin story is supposed to follow a young grifter named Estella living in the 1970s in London amidst the punk rock revolution. 

She is completely hamming it up for the camera, right? Photo: Walt Disney Studios/YouTube

Determined to make a name for herself with her designs, or as the official synopsis goes, she one day catches the eye of fashion legend Baroness von Hellman, whose relationship with Estella eventually causes her to become the “raucous, fashionable, and revenge-bent Cruella.”

So, what do you think? Will Cruella try to humanize its subject, or will it be a shining artifact of camp?  

We’ll leave you to decide—check out the trailer below.

Lead photo from Walt Disney Studios/YouTube