Apple TV+: 'The Morning Show' Trailer & Everything Else We Know About The New Streaming Service

At a keynote presentation earlier this year, Apple announced that they’ll be throwing their hat in the ring with Apple TV+, facing off against Netflix, Amazon Prime, Hulu, HBO, and perhaps its biggest competitor, Disney+, which is also set to launch this fall.

The tech company hasn’t revealed much about their new streaming service—except for the fact that they recruited prominent names in the entertainment industry for a growing lineup of original programming. So far, there is no word on the pricing and exact release date, but we do know that it will be ad-free, available in 100+ countries, and compatible with Family Sharing, allowing up to 6 users per subscription. In addition, they recently rolled out a new feature on the Apple TV app, which now allows users to purchase add-on subscriptions to several channels including HBO, Cinemax, CBS All Access, Showtime, and many more. The all-new app will be available on iOS, Apple TV, and Mac devices this fall; on Samsung smart TVs this spring; and later on Amazon Fire, LG, Roku, Sony, and VIZIO platforms.

After dropping a mysterious teaser for The Morning Show last week, Apple has finally released the official trailer for one of their big blockbuster programs. Executive produced by Jennifer Aniston and Reese Witherspoon (a happy reunion for Friends fans, who last saw them together onscreen as Rachel and Jill Green), the series will “pull back the curtain on the power dynamics between men and women in the high-stakes world of morning news shows,” according to  Witherspoon. “It’s a real insider’s view into the lives of the people who help America wake up every day.” Portraying “two ambitious, aspirational female characters,” the actresses will star opposite Steve Carell, a popular morning anchor who faces multiple allegations brought against him. Sound familiar? This also marks Aniston's return to TV for the first time since Friends, as well as Carell’s since The Office.

Loosely based on Top of the Morning: Inside the Cutthroat World of Morning TV, penned by CNN’s Brian Stelter, the dramedy will be topical, touching on the #MeToo movement and focusing on women in the industry. “Through the prism of those under-slept, over-adrenalized people behind and in front of the camera, we take an honest look at the complex relationships between women and men in the workplace, and we engage in the conversation people are a little too afraid to have unless they are behind closed doors,” said Aniston during the Apple presentation in March. The show has been ordered for two 10-episode seasons.

Earlier this summer, around the 50th anniversary of the Apollo 11, Apple TV also released their very first trailer, a first look at sci-fi drama, For All Mankind. From Ronald D. Moore, producer of Outlander and Battlestar Galactica, comes a depiction of an alternate reality where the USSR put the first man on the moon, and the global space race between the US and Russia in the ’60s and ’70s never ended.

Starring Joel Kinnamen (Altered Carbon), Michael Dorman, Sarah Jones, Wrenn Schmidt, Shantel VanSanten, Eric Ladin, and Jodi Balfour, the series is set to premiere when Apple TV+ launches this fall.

The Apple TV app will also be home to your shows and movies purchased on the iTunes store, but it is not clear whether or not the streaming service will also include other licensed productions like on Netflix, or will only carry original programming like HBO when it launches this fall. In addition to For All Mankind and The Morning Show, a preview announced 9 other programs coming this fall with high-profile names attached to them. The lineup includes See, a sci-fi drama series starring Jason Momoa and Alfre Woodard; Truth Be Told, the thriller drama series also produced by Reese Witherspoon, and starring Octavia Spencer; Dickinson, a biographical comedy series about the poet portrayed by Hailee Steinfeld; Home Before Dark, a 10-episode mystery drama inspired by a real-life story; Mythic Quest, a comedy series about video game development; Servant, a psychological thriller with Rupert Grint in one of the lead roles; Hala, a story about a child of Pakistani immigrants from Jada Pinkett Smith; a docuseries titled, Dear…; and Steven Spielberg’s reboot of Amazing Stories.

In 2020, expect more projects from the likes of Chris Evans, Brie Larson, Jennifer Garner, Kristen Bell, Kumail Nanjiani, Sara Bareilles, Sofia Coppola, Stanley Tucci, Leslie Odom Jr., Charlie Brown, Snoopy, Big Bird, and most excitingly, Oprah, who for one of her projects, is collaborating with Prince Harry on an untitled mental health docu-program. Stay tuned for more updates!