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Endgame Strategies! It’s Avengers Assemble-Time

If you’re going to shade the Yes box to any of the following:

  • I am a comic book superhero fan.
  • I follow the MCU (back of the class if you’re wondering what MCU stands for), like a stud follows a filly in heat.
  • I love it when the superheroes band together, and create special alliances.

Then you’re one of the countless Filipinos chomping at the bit for the April 24th opening of Marvel Studios' Avengers: Endgame. The Avengers franchise has been a real game changer, as the multi-strand narratives of all the MCU films have somehow coalesced, and Endgame stands as the final reckoning of the fates of these superheroes we’ve avidly followed for more than a decade - the very first film in the series was Iron Man in 2008.

Avengers Cosplayers

READ: How To Watch All The Avengers Movies In Chronological Order

From the original alliance of Captain America, Thor, Iron Man, the Hulk, Black Widow, and Hawkeye; as the Avengers films would bring in Doctor Strange, Spider-Man, and Ant-Man, then incorporate the Guardians of the Galaxy, Black Panther, and now, Captain Marvel - it’s been a crazy guessing game, and hunt for Easter eggs and end-credits surprise revelations, putting MCU fans into a frenzy. 



So SM Cinema and the Walt Disney Company Philippines pulled out all the stops in creating activities that mall-goers and fans could enjoy, while anticipating the April 24th playdate. There’s the Avengers: Endgame Experience - an interactive exhibit that goes around the country: April 2 to 14 at SM Mall of Asia, April 16 to 28 at SM Megamall, and April 13 to 19 at SM City Clark. Head to these SM Malls on the dates mentioned and answer the call, standing up with Earth’s mightiest superheroes, using the hashtags #AvengersAtSM and #SMCinema.


Avengers Toy Collection Displays


The Experience consists of film-related fun Activity Zones: one can shoot arrows like Hawkeye and Black Widow, measure your strength against the likes of Hulk and Thor, endure to the end like Iron Man, or act as team leader like Captain America. Avengers merchandise booths will also be set-up, presenting the latest in toys, apparel, and collectibles.

Avengers Train Like Captain America Station

And of course, it all boils down to the film. Skip the lines and get the best seats now by uploading the SM Cinema App and booking your tickets now at There are promos and online activities worth checking out.


READ: Cat Power: A Review of "Captain Marvel"

April 24 - for any Filipino MCU fan, that’s the day when all will be answered. And if rumors are anything to fall back on, it’s an unheard of three-hour film!


Photos courtesy of ComCo Southeast Asia