Breast Cancer Awareness: What They Did, What You Can Still Do

The pinkest month (a.k.a Breast Cancer Awareness Month) of all in a year may be over, but that doesn't mean attention given to breast cancer prevention and awareness should diminish. October saw a multitude of events that gave a modern spin to breast cancer discussion, on top of the usual fashion shows we are used to and we love.

There were themed indoor cycling bike rides...

 

Don't forget that ON WEDNESDAYS, WE WEAR PINK! Join the pink rides at @riderevolution tonight. Check our story for the schedule ?? #BCAStrength #PinkRibbon25

A post shared by ELC PH BCC (@bcacampaignph) on Oct 11, 2017 at 1:57am PDT

Yoga-anchored lectures...

 

Having high estrogen levels is linked with an increased risk of breast cancer. You can reduce this risk by doing low impact and stress free workouts like Pilates daily. Find out how #PilatesWorks at www.theonelifestudio.com. Read the full explanation here http://bit.ly/BreastCancerPh. ??

A post shared by ONELIFE™ (@onelifestudio) on Oct 7, 2017 at 7:06am PDT

Chic social media campaigns...

Lovely statement jewelry...

And makeup and photo sessions with both society personalities and influencers, and breast cancer survivors.

 

We thank everyone who joined the #PinkRibbon25 photoshoot. You can also take part in the campaign by posting your own pink photo. Don't forget to use the #PinkRibbon25 hashtag ??

A post shared by ELC PH BCC (@bcacampaignph) on Oct 3, 2017 at 11:18pm PDT

 

We thank the Philippine Foundation for Breast Care Inc. and all our volunteers for the successful Wellness Morning activity at the East Avenue Medical Center last October 16, 2017. #PinkRibbon25 #BCAstrength

A post shared by ELC PH BCC (@bcacampaignph) on Oct 17, 2017 at 9:16pm 

The Estée Lauder Companies Philippines group, who mounted the BCA indoor cycling series and the BCA awareness photo shoot, also organized the Wellness Morning with personalities and BCA survivors where the latter all got dolled up to celebrate life and beauty. In partnership with the Philippine Foundation for Breast Care Inc., the event became a venue for the other guests to ask whatever questions they may have regarding breast cancer awareness and self-testing. Truly a win-win for all the guests, no matter which group they belonged to. 

Now if you didn't get to join any of the BCA events in October, you can still do your part in helping promote this important advocacy! Volunteer at or donate to the Philippine Breast Care Foundation at the Ground Floor OPD Building Breast Care Center, East Avenue Medical Center (BCC-EAMC), East Avenue, Quezon City; you may call 02-9280611.

I Can Serve is also always open to accepting volunteers, and has a wide range of available posts for you no matter your interest as long as you want to help with BCA. Call 02-6365578 or visit icanservefoundation.org for more details.

Or why not sponsor your own BCA-themed indoor cycling class, yoga session, or maybe a culinary class where you and your guests learn to prepare food that may help lower the rish of breast cancer? Well, whatever you choose, keep in mind:

 

As we look to honor the 25th Anniversary of our Campaign and the Pink Ribbon, we want to thank all those touched by breast cancer who have joined our community and the effort to defeat this disease ?? #BCAstrength #pinkribbon25

A post shared by ELC PH BCC (@bcacampaignph) on Oct 5, 2017 at 12:18am PDT

Photographs from The Estee Lauder Companies Philippines