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Judy Ann Santos-Agoncillo Advocates for the 'Tree of Life' With the 'Save Our Coconuts' Project

Judy Ann Santos-Agoncillo joins a coconut tree planting project that supports the coconut industry and helps local farmers

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Grace C. Diez

<div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/e96c067b-6729-4032-94c5-3907ca7208b0_ms. judy ann santos-agoncillo, coco mama ambassador.jpg" style="width:950px" class="fr-fic fr-dib" alt="Judy Ann Santos-Agoncillo, Coco Mama Ambassador"/><span class="fr-inner" style="text-align:left">Judy Ann Santos-Agoncillo, Coco Mama Ambassador</span></span></span></div><div><br/></div><p>Screen Queen <strong>Judy Ann Santos-Agoncillo</strong> recently led <strong>Coco Mama</strong>’s “<strong>Save Our Coconuts</strong>” project, a coconut tree planting activity launched in <strong>General Santos City</strong>, South Cotabato, to help revitalize the local coconut industry and improve the livelihood of coconut farmers.</p><div><br/></div><p>The Philippines is one of the world’s biggest producers of coconuts, ranking as the second largest exporter in the industry across the globe. However, the coconut industry is currently facing major challenges. According to the Philippine Coconut Authority, about 20% of the country’s coconut trees are now senile, giving off lower yields and needing replacement. </p><div><br/></div><p>Coco Mama, the country’s leading local <em>gata</em> brand, vows to help ease this problem as it launches the “Save Our Coconuts” project. The project commits to initially distributing 100,000 quality coconut seedlings in five years to replace aging trees, providing lasting income to smallholder Filipino coconut farmers. </p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/582508a2-b050-4f11-9835-660c942e7257_coco mama led by ambassador ms. judy ann santos-agoncillo, cpavi, pca, general santos city cenro, and volunteers.jpg" style="width:950px" class="fr-fic fr-dib" alt="Coco Mama led by ambassador Judy Ann Santos-Agoncillo, CPAVI, PCA, General Santos City CENRO, and volunteers"/><span class="fr-inner" style="text-align:left">Coco Mama led by ambassador Judy Ann Santos-Agoncillo, CPAVI, PCA, General Santos City CENRO, and volunteers</span></span></span></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/58530325-1780-44b6-a8be-144627c5e556_coco mama, cpavi, cpfi, pca, and ms. judy ann santos-agoncillo pledge 100,000 coconut seedlings to coconut farmers (1).jpg" style="width:950px" class="fr-fic fr-dib" alt="Coco Mama, CPAVI, CPFI, PCA, and Judy Ann Santos-Agoncillo Pledge 100,000 Coconut Seedlings to Coconut Farmers"/><span class="fr-inner" style="text-align:left">Coco Mama, CPAVI, CPFI, PCA, and Judy Ann Santos-Agoncillo Pledge 100,000 Coconut Seedlings to Coconut Farmers</span></span></span></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/f9b93a92-f9a7-4082-afcc-252712745da7_mr. bryan lingan, coco mama marketing director.jpg" style="width:950px" class="fr-fic fr-dib" alt="Bryan Lingan, Coco Mama Marketing Director"/><span class="fr-inner" style="text-align:left">Bryan Lingan, Coco Mama Marketing Director</span></span></span></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/6b79bb97-d257-480d-8578-ab4affb0d0e0_mr. noel tempongko ,jr., vice president and general manager of century pacific agricultural ventures inc. (cpavi).jpg.jpg" style="width:950px" class="fr-fic fr-dib" alt="Noel Tempongko ,Jr., Vice President and General Manager of Century Pacific Agricultural Ventures Inc. (CPAVI)"/><span class="fr-inner" style="text-align:left">Noel Tempongko ,Jr., Vice President and General Manager of Century Pacific Agricultural Ventures Inc. (CPAVI)</span></span></span></div><div><br/></div><p>Coco Mama brand ambassador Judy Ann Santos-Agoncillo expressed how honored and thankful she is to be part of the campaign. “Sometimes, it’s easy to forget that the things we consume daily, like <em>gata</em>, come from the efforts of our hard-working farmers. With the ‘Save Our Coconuts’ project, I am not only able to promote our traditional and nutritious <em>gata</em> dishes to Filipino households but also to make a difference in the lives of the people who help harvest the food we put to the table for our families,” Judy Ann shared.</p><div><br/></div><p>The actress and entrepreneur also sees this project as a teachable moment for today’s youth.&#x27;The coconut tree is such a giving tree. With all the benefits we can get from it, <em>hindi lang tayo ang nagbe</em>-benefit <em>dito kundi lalo na iyong mga</em> farmers <em>natin</em>, <em>mga pamilya nila</em>, <em>mga anak</em>, <em>apo</em>, and all. It&#x27;s a very important project that&#x27;s so close to my heart and I want to keep doing these projects <em>para malaman ng kabataan na hindi natatapos sa pagsisimula ng umaga na nasa</em> social media <em>ka na agad</em>. Let&#x27;s teach our children to plant. Let&#x27;s teach each and every one of them to love Mother Nature because it will love us back,&#x27; Judy Ann remarked. She planted a coconut tree to commemorate the event and spent the day showing support for the community of coconut farmers, mostly made up of the B’laan tribe, in the area. </p><div><br/></div><p>Giving life to coconut trees is indeed a gift that keeps on giving. Aptly referred to as the “tree of life,” the coconut tree and all parts of it, from top to bottom, can be utilized to help sustain human life.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/bb7c9c9d-a1b5-4788-ade6-88dbc85e9d81_ms. judy ann santos-agoncillo, coco mama ambassador - tree planting.jpg" style="width:950px" class="fr-fic fr-dib" alt="Judy Ann Santos-Agoncillo, Coco Mama Ambassador - Tree Planting"/><span class="fr-inner" style="text-align:left">Judy Ann Santos-Agoncillo, Coco Mama Ambassador - Tree Planting</span></span></span></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/0063f09e-54c9-403f-a23b-ebd8e589c445_coco mama officially turns over coconut seedlings to the representatives of the general santos city coconut farming community.jpg" style="width:950px" class="fr-fic fr-dib" alt="Coco Mama officially turns over coconut seedlings to the representatives of the General Santos City coconut farming community."/><span class="fr-inner" style="text-align:left">Coco Mama officially turns over coconut seedlings to the representatives of the General Santos City coconut farming community.</span></span></span></div><div><br/></div><p>Launched on <strong>World Coconut Day</strong>, the Coco Mama tree planting activity was held with the help and support of representatives from the Philippine Coconut Authority, City Environment and Natural Resources Office – General Santos City, Local Government Unit of General Santos City, Century Pacific Agricultural Ventures Inc., and coconut farmers.</p><div><br/></div><p>“Through Coco Mama&#x27;s ‘Save Our Coconuts’ project, we make our commitment to provide quality seedlings to smallholder farmer communities in the region. After all, our mission has always been to delight consumers whenever they prepare classic Filipino <em>gata</em> recipes, and part of this delight is in knowing that the brand they love is also doing its part in helping the coconut farmers,” said Coco Mama Marketing Director <strong>Bryan Lingan</strong>.</p><div><br/></div><p>Coco Mama’s “Save Our Coconuts” Project is part of the brand’s efforts to contribute to the Philippine Coconut Authority’s bigger mission of rehabilitating the coconut industry and uplifting the lives of the coconut farmers.</p><div style="text-align:center"><br/></div><div style="text-align:center"><blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/reel/C_aV1qJpsHk/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style="background:#FFF;border:0;border-radius:3px;box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15);margin:1px;max-width:540px;min-width:326px;padding:0;width:calc(100% - 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