Harry Styles, Billie Eilish, and Florence Welch Feature In Gucci’s Fashion and Film Festival

Fashion is one of the industries that has been hit particularly hard by the Covid-19 pandemic. Major fashion houses, including Gucci, have needed to adapt to the changing times and the new world we have found ourselves in. “We will show you a more inventive product,” said Gucci’s creative director Alessandro Michele in May. 

Five months later, Gucci announces that new “inventive product”—a digital fashion and film festival called GucciFest, which will act as a showcase for their Ouverture of Something That Never Ended collection. It begins on November 16 and will feature a 7-episode miniseries shot in Rome and starring Silvia Calderoni.

According to The Hollywood Reporter, the series will follow her in a “surreal daily routine in the city” as she encounters a string of famous faces and friends of the house including Paul B. Preciado, Achille Bonito Oliva, Billie Eilish, Darius Khonsary, Lu Han, Jeremy O. Harris, Ariana Papademetropoulos, Arlo Parks, Harry Styles, Sasha Waltz, and Florence Welch.

The episodes will be released daily during GucciFest on YouTube Fashion, Weibo, Gucci YouTube, and GucciFest.com. 

Lead photos from @florence @harrystyles @billieeilish