Michael Kors Unveils Watch Hunger Stop 2021 Campaign
The brand's capsule titled "Food Is Love—There's Always A Seat At the Table" is the latest in its long-running philanthropic initiative in partnership with the United Nations World Food Programme
Inspired by the success of last year’s employee-led campaign and the community spirit that it galvanized, Michael Kors has again reached out to employees across all levels of the organization, plus a few friends of the brand, to cast the talent for the latest Watch Hunger Stop campaign, the brand’s long-running philanthropic initiative in partnership with the United Nations World Food Programme (WFP).
Shot by photographer Chelsea Kyle on a rooftop in New York City, the campaign imagery features the cast gathered around picnic tables, preparing to share a meal. With the city skyline in the background, the images reflect the joy in coming together for an important cause after a year spent apart. The staffers are pictured wearing the special-edition Watch Hunger Stop 2021 designs: a black, 100% organic cotton LOVE T-shirt; a black hat; and a black face mask. All three are adorned with a red LOVE heart patch and the WFP logo. All profits from the sale of the tee, hat and mask go to to the World Food Programme (WFP).
“Since we began nine years ago, Watch Hunger Stop has connected us to communities all over the world. For this year’s campaign, I wanted to show that the effort to end world hunger starts at home,” says Kors. “It’s never been clearer that all of us, everywhere, are connected. I think that’s cause for hope and a reason to act. Hunger is a problem we can solve. There really is always room at our table.”
Engagement is crucial in the march toward Zero Hunger, and this year’s Watch Hunger Stop campaign includes an easy and delightful social media initiative. A special Instagram filter called “Share Your Heart” features a neon heart that users can add to their post to join the community and spread the love. Each post using the “Share Your Heart” filter triggers a donation of 50 meals to WFP. The filter can be found on the @michaelkors Instagram profile in the filters tab.
Now in its ninth year, Michael Kors’ Watch Hunger Stop campaign is focused specifically on helping WFP provide much-needed school meals to children in food-insecure regions of the world. As we approach World Food Day, on October 16, Watch Hunger Stop is proud to have delivered 24 million school meals since the beginning of the partnership —an achievement made possible by the extraordinary support and generosity of friends all over the world. The brand looks forward with pride and optimism to continuing its works with WFP toward achieving the goal of Zero Hunger.
The LOVE T-shirt, hat, and mask will be available online and in select Michael Kors Lifestyle stores globally this October. Michael Kors will donate all profits from every LOVE T-shirt, hat and mask sold through official Michael Kors channels to the United Nations World Food Programme (WFP) to support children in vulnerable communities around the world. Throughout the month of October, Michael Kors customers can make a donation to WFP at select Michael Kors stores around the globe. Just $5 feeds a child in school for one month. Or go to WatchHungerStop.com and follow the on-screen link to donate to WFP directly (select countries only).