Here's How You Can Prepare Your Kids For Emergencies Or Disaster Situations
Last April 22, Luzon was hit by a 6.1 magnitude earthquake with casualties confirmed at 18 dead, 3 missing, and 256 injured, further triggering fears of “The Big One.” During this time of the year, typhoons are expected to hit the Philippines, too. We all need to be prepared for any emergencies or disaster situations now more than ever.
In 2014, a SAFE STEPS programme aimed at enhancing disaster preparedness and awareness was launched with the help of Senator Manny Pacquiao. This time, this initiative is being expanded to target the younger generation through a meaningful collaboration between Prudence Foundation, the International Federation of Red Cross and Red Crescent Societies, the Philippine Red Cross, and Cartoon Network. Just like the adult-focused programme, SAFE STEPS Kids aims to provide practical tips on how to survive and, ultimately, save lives during emergencies.
Ricky Ow (left), Turner Asia Pacific president, hands over the token of recognition to SAFE STEPS Kids partner Marc Fancy, Prudence Foundation executive director
From left: Marc Fancy, Prudence Foundation executive director; Sen. Richard Gordon, Philippine Red Cross chairman and chief executive officer; Ricky Ow, Turner Asia Pacific president; and Xavier Castellanos, International Federation of Red Cross and Red Crescent Societies regional director for Asia Pacific
Leaders from partner organizations sign the Safe Steps Kids Licensing Agreement. From left: Allan Tumbaga, Pru Life UK Senior Vice President and Chief Customer Marketing Officer; Marc Fancy, Prudence Foundation executive director; Xavier Castellanos, International Federation of Red Cross and Red Crescent Societies regional director for Asia Pacific; and Elizabet Zavalla, Philippine Red Cross secretary general
Ribon-cutting at the SAFE STEPS Kis Activities Zone at Manila Ocean Park, where fun and educational activities were held over the weekend. From left: Ricky Ow, Turner Asia Pacific president; Xavier Castellanos, International Federation of Red Cross and Red Crescent Societies regional director for Asia Pacific; Marc Fancy, Prudence Foundation executive director; and Elizabet Zavalla, Philippine Red Cross secretary general | Photo by Grace Libero-Cruz
In order to effectively communicate the safety procedures to the young Pinoys, well-loved cartoon characters enter the picture to breathe fun to the topic and engage them through innovative, entertaining, educational, and compelling content. SAFE STEPS Kids came up with a series of kid-centric and easy-to-understand tips through various formats and platforms, such as on-air cartoon videos, infographics, an informative website (safestepskids.com) that contains "everything you need to know to keep your cool during a crisis," and print material that can be shared through community-based activities and partnerships.
The series of 50-seconder public announcement videos serves as the core of the programme, and is categorized into three: Disasters, First-Aid, and Road Safety. The Disasters series (which touches on the topics of Fire, Flood, Typhoon, and Earthquake) features the Powerpuff Girls; it has been airing since last May across Cartoon Network's channel in Hong Kong, Singapore, Malaysia, Indonesia, Thailand, Taiwan, Vietnam, and the Philippines. Later in the year, the We Bare Bears and The Amazing World of Gumball characters will star in the First Aid (Choking, Broken Bones, Burns, and Wound / Severe leeding) and Road Safety (Seatbelt, Helmet, Pedestrian, and Distracted Driving) episodes, respectively.
Scroll down for photos from the SAFE STEPS Kids Activities Zone
Photos by Grace Libero-Cruz
"SAFE STEPS Kids programme is a great opportunity to build a culture of safety in the Philippines, which we carry out through school safety or humanitarian education on disaster risk reduction and health promotion. This initiative does not only educate, but also enables children to be proactive when it comes to saving lives at an early age," said Philippine Red Cross Chairman Richard Gordon.
The videos will air on Cartoon Network on Cignal TV Channel 220 (HD), Sky Direct Channel 15 (HD), SkyCable Channel 178 (HD), and Destiny Cable Channel 178 (HD Digital) and on Cartoon Network's social and online video platforms, websites, and apps, including Cartoon Network Watch and Play.