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SB19 Joins Lazada Philippines as New Brand Ambassadors!

The Pinoy boy band is part of latest #NasaLazadaYan! campaign

Lazada Philippines kick starts a brand new year with the introduction of boy band SB19, composed of Sejun (John Paulo Nase), Stell (Stellvester Ajero), Josh (Josh Cullen Santos), Justin (Justin De Dios) and Ken (Felip Jhon Suson), who join the roster of Lazada Ambassadors, alongside Kathryn Bernardo and Mimiyuuuh.


Known for their songs Go Up, Tilaluha, and Alab, among others, the P-pop boy group has taken the music industry by storm and shows no signs of slowing down, especially now with this new partnership with the e-commerce giant. 

“We are very honored and happy to now be part of the Lazada family. We are truly grateful for the opportunity to represent the brand we truly admire," says SB19.

SB19 Reveals Quarantine Hobbies, Recording In Korea, and Their Growth As Artists


SB19 Reveals Quarantine Hobbies, Recording In Korea, and Their Growth As Artists

On January 20, the #NasaLazadaYan music video featuring Mimiyuuuh and SB19 will launch with a catchy jingle and lyrics.

"With their vibrant, encouraging and unique individual personalities, SB19 definitely lends their energetic and fresh youth to our already dynamic roster of Lazada Ambassadors in the Philippines. We hope that our customers would also be inspired by the band's enthusiasm and passion," said Neil Trinidad, Lazada Philippines’ Chief Marketing Officer.

As part of the new year's new campaign #NasaLazadaYan, Lazada is challenging all consumers to find what you need and want, on the Lazada platform. Aimed at catering to the evolving needs of Filipinos and better serve its customers, Lazada provides its consumers the ease of searching and discovering products through its wide-ranging assortment. 

Through this campaign, consumers can now shop conveniently for the best products, price points, brands and sellers through Lazada’s smart ranking where suggested products are ranked based on the preference and experiences of millions of shoppers, as well as Lazada’s unique personalization technology where relevant products are recommended based on the shopper’s search behavior. With #NasaLazadaYan, you can unearth specially curated and unique finds on the app in just a single click!

Ever thought of purchasing a car or a condominium, booking a helicopter ride, settling your bills, and even purchasing a health insurance plan online? Well, Lazada has made all these possible! From purchasing products to booking services, you can all find and purchase these on the app making it easier for Filipinos to get a hold of what they want and need.


“With shopping behaviors of Filipinos dramatically shifting online since the onset of the pandemic, Lazada remains committed to providing the best service and shopping experience to our customers. With Nasa Lazada Yan, we want to provide Filipinos the ease of finding what they need to tackling their to-do lists all with the help of the Lazada app,” added Neil Trinidad.

There could even be items you never knew you needed that can help improve your daily lives, with just a single search on the app. With just a single app, consumers can not only purchase items, but also be entertained and add zest while tackling a mundane to-do list with multiple fun engaging games on LazGames and watching livestreams on LazLive.

To head on to the #NasaLazadaYan page, on your Lazada app, simply swipe left on the channel bar, and click the “more” icon to view all channels, and the Nasa Lazada Yan channel icon will appear. Don’t miss out on Lazada’s free shipping with no minimum spend and flash sales of up to 85% off when you shop on January 11-13! To know more, visit,,, and