Shiseido Shares Beauty to Society

Guided by a principle that a sustainable society is a prerequisite for sustainable business, Shiseido Philippines Corporation has undeniably kept close to its heart its core mission: beauty innovations for a better world. And a better world is on the horizon, as the company continues to engage in a broad range of activities to create a much more virtuous cycle for a better society.

Shiseido Philippines’ most recent corporate social responsibility effort is indeed making the world a more beautiful place, inside and out. Recently, its prestige brands Shiseido Ginza Tokyo, NARS, and Laura Mercier partnered with CARE Philippines, a global leader within a worldwide movement dedicated to the eradication of poverty. CARE is known for its unshakable commitment to the dignity of people, in particular women and young girls. Since its establishment in 1949, CARE Philippines helps communities prepare for disasters  and provides emergency relief and recovery when disaster and crisis strike.

As if we needed more reasons to add to cart, here's one more! As the company turns one, Shiseido Ginza Tokyo, NARS Cosmetics and Laura Mercier celebrate by giving back. The brands will share a portion of store sales for July and August to CARE Philippines. Beauty consumers will play a key role as the company aims to provide a deeper value to the plight of the affected women and children by the COVID-19 pandemic. With each purchase, a token of thanks shall be given to the customer, a representation of the unity, support and care as we heal as a nation.

A statement issued by Shiseido Philippines Corporation reads: 

“As Shiseido Philippines firmly believes that our business activities must place importance on the creation of social value, we will give a portion of our revenue to help alleviate the plight of affected women and children during this pandemic.”

All products under the three prestige brands—Shiseido, NARS, and Laura Mercier—are part of Share Beauty, and all boutiques and department stores welcome all Share Beauty purchases. So what are you waiting for? Happy shopping (for a cause), beauties!