7 Surprising Products People Are Buying During Quarantine
From tapioca pearls to inflatable pools, there’s nothing we can’t find online! Here’s a look at what people have been adding to cart during quarantine.
For most of us, ECQ meant a whole lot more time spent online. According to a recent survey done by Lazada, Filipinos have been using the lockdown period staying home to find creative ways to learn new skills as new ways to bond with family and friends. It also noted that consumers turned to online shopping to search, discover, and add to cart products that would keep them busy and active.
"We've definitely seen a significant shift in what Filipinos are searching for and adding to cart in Lazada during the ECQ. While most Filipinos have been turning to Lazada for their essential needs, many have also been buying products to help them learn a new skill or create family bonding moments. Whatever their interest might be, Lazada has the products that they're searching for," says Neil Trinidad, Lazada Philippines’ Chief Marketing Officer.
There are 30 million searches on the e-commerce platform every day, and hundreds upon thousands of items added regularly as the customer demand increases across platforms and categories. Ever wonder what consumers have been searching for while sheltering in place? Here are the top seven searches during ECQ.
7 ITEMS PEOPLE ARE BUYING DURING QUARANTINE
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1. Tapioca Pearls
Many F&B outlets had to implement safe distancing measures or even temporarily close down, which made it difficult to get your fix for your favorite food or beverage. During lockdown, cravings for milk tea are satiated by consumers creating their own “bespoke” milk tea with pearls at home. Aside from tapioca pearls, customers are also seen stocking up on household essentials driving 15-times increase in orders of essential goods through LazMart, which had launched early in ECQ.
Photo Credit: Unsplash
2. Baking and Cooking Equipment
Quarantine has turned a lot of us into bonafide homecooks! Whether it's whipping up some freshly baked chocolate chip cookies or making mini pancakes from scratch, the kitchen is a space that many people have found themselves spending time in. To dine in and cook much more often at home, people have been searching for kitchen utensils and equipment for their cooking and baking needs, driving more than three-times increase in orders of related kitchenware.
Photo Credit: Unsplash
3. Makeup
While consumers decidedly wore a bit less makeup once quarantine started, our new normal dictated multiple Zoom calls or parties and interacting with others on social media, more than ever. For some, makeup helped also establish a sense of normalcy despite working from home. And for others, quarantine also meant perfecting your makeup application skills, learning how to give yourself a cat-eye Ariana Grande would be jealous of or learning how to contour and strobe to look your best on cam. Searches for beauty products saw a growth by almost three-times, with local brands Sunnies Face and Colourette, as well as global beauty giants L’Oreal and Maybelline, performing superbly on the platform.
Photo Credit: Unsplash
4. Loungewear
Stay home and stay comfortable but look cute and chic while you’re at it! While stocking up on essential items, a lot have also been stocking up on loungewear sets for everyday attire. Slippers, sandals, and lingerie searches also saw a growth during quarantine. With the demand for sleepwear increasing, Lazada’s recent flash sale for intimates and pajamas sold more than 30,000 sets.
Photo Credit: Unsplash
5. DJ Equipment
Music uplifts and boosts the mood—creating the perfect opportunity to bond with others or even to just be able to kick back and relax in your favorite space by yourself. During ECQ, Filipinos searched DJ equipment that they can use to blast some beats while staying home. Lazada saw more than seven-times increase in orders of DJ equipment during the quarantine period.
Photo Credit: Unsplash
6. Yoga Mats
This may not be much of surprise because you’ve likely added this to your own cart at one point in quarantine! With the temporary closure of gyms and studios, a lot have been keying in searches to find the perfect home workout essentials such as dumbbells, kettlebells, and resistance bands, just to name a few. However, the highest number of searches though goes to a good, reliable yoga mat. To date, nearly 65,000 yoga mats have been sold during quarantine, and that number keeps increasing by the day!
Photo Credit: Unsplash
7. Inflatable Pools
It’s been a balmy, hot summer so far in Metro Manila and this resulted in a significant increase in searches for swimming pools. (In fact, it was the top searched keyword for the month of May!) Since we are still unlikely to be driving out of town and heading to the beach any time soon, consumers have been finding ways to cool off the Manila heat. More than 140,000 households have been creatively converting inflatable pools to beat the summer blues.
Photo Credit: Unsplash
And that’s that for the top seven items searched during quarantine. Did you order anything from this list? We did! Don’t miss this weekend’s big sale, the Lazada 6.6 Bounce Back Sale, which helps brands and businesses out while giving you access to the items you need to make staying at home more enjoyable.
