A "Towards a Cleener Philippines" Campaign Is Launced to Reduce Ocean Plastic Waste
This campaign with Plastic Bank encourages the public to be more mindful of the environment by adopting an eco-friendly lifestyle
Cleene Ethyl Alcohol, a trusted Filipino brand that provides high-quality and affordable alcohol products from Philusa Corporation, extends its effort in reducing ocean-bound plastic waste as it partners with social enterprise Plastic Bank Corporation.
The initiative is unveiled during the brand’s virtual launch titled “Towards a Cleener Philippines,” a movement encouraging the public to be more mindful of the environment by adopting an eco-friendly lifestyle. This is in collaboration with Plastic Bank, which is known for building recycling ecosystems in coastal areas through its community of plastic collectors.
With the Philippines named as one of the top producers of marine waste, the brand has taken the leap in creating a bigger impact on the environment together with its partner social enterprise.
Cleene Ethyl Alcohol is supporting Plastic Bank’s Impact Program which intends to help prevent 1.25 million plastic bottles from entering the ocean. The brand will also help improve the lives of more than 600 plastic waste collectors in vulnerable coastal communities in Makati, Pasig and Mandaluyong.
“It’s always been our commitment to finding sustainable ways to help our environment. And we hope that through this effort, we can contribute to minimizing ocean plastic waste and be of help to our hardworking Plastic Bank collectors,” shared Philusa Corporation President and General Manager Neogin Evangelista.
Promoting collaboration between consumers and brands, Plastic Bank’s Impact Program enables Cleene Ethyl Alcohol to achieve its annual sustainability goals and empower its consumers to make an impact on the environment.
This support for the Impact Program will also contribute to the collectors’ income, enabling them to afford basic family necessities such as food, clean water, and cellular service, among others. Additionally, the company is distributing health kits in several cities nationwide to help improve the health of the collectors.
To date, the Impact Program has stopped over 2,401,315,100 plastics from entering the ocean, impacting over 588 communities.
“We are honored to be joining Cleene in their journey in making this project come to life. As a partner, we at Plastic Bank are driven to strengthen our ocean-bound plastic recycling efforts and give Cleene the opportunity to take a leadership position in the regenerative society,” said Plastic Bank Philippines Country Manager Rene Guarin.