This Site Lets You Check How Many Of Your Instagram Followers Are Fake
See which celebrity Instagram accounts have the most fake followers and check out how many you have
In the age of social media, likes = capital. It’s no secret that there are several online tools that allow the purchase of likes and followers to boost your Instagram numbers. Over the years, the social platform has become increasingly commercial, with the number of vendors using it as one of the primary mediums to reach customers.
As a subsidiary of Facebook, who notoriously faced backlash for allowing “bots” and spam accounts to sway the elections in the U.S. and U.K., Instagram continues its efforts in prohibiting the use of the supplementary apps and purging the site of inauthentic accounts. The crackdown on automated accounts unsurprisingly coincides with the reported decline of successful influencer marketing.
Free online analytic tool, IG Audit by Authentique Inc. allows you to quickly search any public Instagram account to see roughly how many of their followers are authentic, which the site defines as “human, active, and reachable.” Based on lists of the “most followed” and “most successful” on social media, The Institute of Contemporary Music Performance (ICMP) in London took the top 99 celebrities—70 from showbiz and 29 from sports—with the most followers, and ran each account on IG Audit and Sparktoro’s Fake Followers Audit for Twitter. The results were shocking, with Ellen DeGeneres topping the charts with an estimated 58% of inauthentic Instagram followers; athletes Toni Kroos followed in second at 57% and David Luiz in third at 56%. Cristiano Ronaldo, who currently reigns as the #1 most followed person on Instagram, ranked lower on the list with 43% fake followers.
Of the showbiz set, these are the top 10 accounts with the highest percentages of inauthentic followers on Instagram, as of the date of the ICMP list’s publishing last week:
- Ellen DeGeneres (@theellenshow): 58%
- Katy Perry (@katyperry): 53%
- Kourtney Kardashian (@kourtneykardash): 49%
- Taylor Swift (@taylorswift): 49%
- BTS (@bts.bighitofficial): 48%
- Deepika Padukone (@deepikapadukone): 48%
- Jennifer Lopez (@jlo): 48%
- Miley Cyrus (@mileycyrus): 47%
- Ariana Grande (@arianagrande): 46%
- Kevin Hart (@kevinhart4real): 46%
With roughly 1 billion active users, Instagram still has a long way to go in their site-wide cleanup, but celebrities and marketers should expect to see their follower counts drop by thousands, if not millions, soon. Check how many of your followers are authentic and learn more about the search engine’s methodology on the IG Audit website.