Beauty, Fashion, and Wellness Were the Top Categories at Lazada's 9.9 Mega Brands Sale
From September 9 to 11, Filipino consumers carted out products and goods that made them look (and feel) their absolute best!
Just in case you've been living under a rock, Lazada has just wrapped up the first of its year-end mega campaigns with the Lazada Philippines' 9.9 Mega Brands Sale from September 9 to 11!
What did you end up adding to your cart over the weekend?
If you were wondering what the top performing categories were, it looks like beauty, fashion, and health & wellness products reigned supreme, with Filipino consumers choosing to purchase more of what makes them look and feel their best, inside and out!
It's undeniable: Filipinos definitely love shopping and bargains. On September 9, 4x more vouchers were redeemed compared to the 9.9 campaign in 2021. Consumers also doubled their shopping time spent on the app!
With outdoor activities resuming, local consumers are also purchasing more bags and travel items and athleisure wear compared to just a few months ago. Bags and travel purchases increased by 83% compared to the Epic 10th Birthday Sale that took place on 27 March 2022. Moreover, top consumer favorites on September 9, 2022, include unisex cotton jogger pants and Kérastase Genesis Anti Hair Fall Fortifying Serum.