Push Admin

Beauty, Fashion, and Wellness Were the Top Categories at Lazada's 9.9 Mega Brands Sale

From September 9 to 11, Filipino consumers carted out products and goods that made them look (and feel) their absolute best!

Article (news)

Justin Alexandra Convento

<p>Just in case you&#x27;ve been living under a rock, Lazada has just wrapped up the first of its year-end mega campaigns with the Lazada Philippines&#x27; 9.9 Mega Brands Sale from September 9 to 11! </p><div><br/></div><p>What did you end up adding to your cart over the weekend?<br/></p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/3f687886-6318-4534-b565-70863dfbca60_kv_lazada 9.9 post campaign media alert.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><div><br/></div>If you were wondering what the top performing categories were, it looks like beauty, fashion, and health &amp; wellness products reigned supreme, with Filipino consumers choosing to purchase more of what makes them look and feel their best, inside and out!<div><br/></div><div><strong>Related Story: </strong><a href="/culture/tech/lazada-invites-shoppers-to-add-to-life-lazlive/33123" target="_blank" rel="noopener noreferrer">Lazada Invites Shoppers To Add To Life with LazLive+ Launch</a></div><div><strong>Related Story: </strong><a href="/beauty/makeup/lazada-birthday-sale-2021-beauty-picks/29622" target="_blank" rel="noopener noreferrer">Add to Cart: Lazada Birthday Sale Beauty Finds</a></div><div><br/></div><p>It&#x27;s undeniable: Filipinos definitely love shopping and bargains. On September 9, 4x more vouchers were redeemed compared to the 9.9 campaign in 2021. Consumers also doubled their shopping time spent on the app! </p><div><br/></div><p>With outdoor activities resuming, local consumers are also purchasing more bags and travel items and athleisure wear compared to just a few months ago. Bags and travel purchases increased by 83% compared to the Epic 10th Birthday Sale that took place on 27 March 2022. Moreover, top consumer favorites on September 9, 2022, include unisex cotton jogger pants and Kérastase Genesis Anti Hair Fall Fortifying Serum.</p><div><br/></div><div><strong>Related Story: </strong><a href="/fashion/get-the-look/9-9-sale-shopping-guide/31160" target="_blank" rel="noopener noreferrer">Here Are The Biggest Fashion Deals This 9.9 Sale We&#x27;re Buying!</a></div><div><br/></div><div><em>To stay on top of your online purchases and never miss a discount, follow Lazada Philippines on <a href="https://www.instagram.com/lazadaph/" target="_blank">Instagram</a> and <a href="https://twitter.com/lazadaph" target="_blank">Twitter</a> for updates, news, and other notices.</em></div><div><br/></div><hr id="null"/><div><br/></div><div><em>Lead photos from @shopviajecito, @huaweimobileph</em><br/></div>