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Lazada Launches 10.10 Big Brands Sale with Bea Alonzo as its Newest Brand Ambassador

The movie star joins Hallyu super star and LazMall’s first-ever regional brand ambassador Hyun Bin and unveils exciting deals and exclusive offers

Listen up: Lazada has an exciting mission assigned to you this month with a mega campaign you won't soon forget! Lazada takes it all to new heights with its LazMall 10.10 Big Brands Sale, introducing award-winning movie star, Bea Alonzo, as its newest brand ambassador. Alonzo headlines the mega sale happening from October 10 to 14, with a mission to elevate shopper experience through LazMall—Filipinos’ preferred online shopping destination for authentic brand products.

“We are proud to welcome Bea Alonzo as the newest addition to the Lazada family. LazMall is our home for authentic international and local brands, and beyond being a well-loved style icon, Bea’s dedication to her work and genuine personality resonate perfectly with LazMall’s brand promise of authenticity and quality,” shared Lazada Chief Marketing Officer Neil Trinidad during the LazMall 10.10 Big Brands Sale virtual event.


Joining Hallyu super star and LazMall’s first-ever regional brand ambassador Hyun Bin, Alonzo unveils exciting 10.10 deals and exclusive offers, such as new 10% cashback, 100% Legit or get 2x money back guarantee, free shipping vouchers, 30-day returns, Lazada Bonus Discount Vouchers where shoppers can get P50 off for every P500 spend, up to 90% off on the best authentic brands, and special premium offers from LazMall Prestige Flagship Stores like Jo Malone, NARS, Lanvin, Narciso Rodriguez, and more, only on Lazada.

To add to the grand reveal, Lazada recently dropped a special TVC showing Bea joining Hyun Bin to complete a very special mission. Watch it below:

“By connecting millions of shoppers to their favorite brands, Lazada stands out in a class of its own as the Philippines’ premier online shopping platform,” said Alonzo during the LazMall 10.10 Big Brands Sale virtual event. “I am honored to be part of this family and excited to work with Lazada to bring more excitement to consumers in the Philippines!”

Joining the celebration, other Lazada Ambassadors Kathryn Bernardo, Alden Richards, Maine Mendoza, and Mimiyuuuh expressed their excitement in working with Alonzo as they welcomed her into the Lazada family.

Lazada also remains committed to supporting local brands to digitize their business and scale online. “We have already onboarded over 2,000 small businesses on our platform since the start of the pandemic and will continue to make onboarding more MSMEs nationwide a key priority, to showcase the inspiring stories of local brands and businesses,” Trinidad concluded.

Catch the best deals from your favorite LazMall brands during the 10.10 Big Brands Sale and discover for yourself the amazing deals and shopping experience on LazMall at this link: