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IWC Celebrates Its New Pilot’s Watches In Thailand

Bangkok, 12 June 2019 – IWC Schaffhausen celebrated the launch of its new Pilot’s Watches with an exclusive cocktail evening at Lennon’s, a stylish speakeasy on the top floor of the Rosewood Hotel in central Bangkok. Around 80 guests had the opportunity to admire the new collection in a setting reminiscent of vintage gentlemen’s clubs. Among them were the brands valued clients, members of the local press, and prominent Thai actors such as Film Thanapat and Bee Namthip.



The dream of flying lands in Thailand  

Together with its longstanding retail partner Pendulum, IWC Schaffhausen celebrated the arrival of its new Pilot’s Watches in Thailand with an exclusive cocktail evening in Bangkok on 12 June 2019. Around 80 guests participated in the landmark occasion at Lennon’s, a stylish speakeasy tucked away behind a whiskey library on the 30th floor of the shining new Rosewood Hotel. Among them were the Swiss watch manufacture’s valued clients and members of the local press.



New pilot’s watches

Taking centrestage at the venue, which exuded the dapper feel of vintage gentlemen’s clubs, was IWC’s new fleet of Pilot’s Watches. The mechanical timepieces were showcased in an unexpected fashion show, worn on the wrists of some of Thailand’s most prominent figures in cinema, the arts and high society, including actors Film Thanapat and Bee Namthip; photographer Be Eknaree Wachirabunjong; and man about town Sun Assakul.

First unveiled in January 2019 at the Salon International de la Haute Horlogerie (SIHH) in Geneva, the new collection features three distinct sub-lines: Spitfire, which captures the outstanding engineering expertise of IWC with 100% in-house movements; Top Gun, which sports a range machined from innovative materials such as Ceratanium® and sand- coloured ceramic; and Le Petit Prince, which brings to life the most famous literary work of French author Antoine de Saint-Exupéry with its signature blue dials.


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Another highlight came in the form of four artisanal cocktails and a mocktail inspired by the past and present icons from IWC’s story in aviation. The handcrafted menu included the “R.J. Mitchell”, a tribute to the late designer of the Supermarine Spitfire; and the “Spitfire MJ271”, which honours the original call sign of the plane set to take off in August for the Longest Flight.



“Since IWC’s founding in 1868 by F.A. Jones, a genuine spirit of adventure, precision engineering and innovation has been part of the company’s DNA,” says Mr. Stanislas Rambaud, Managing Director for IWC South East Asia. “The launch of IWC’s new Pilot’s Watches in Thailand reinforces not only that same spirit, but also the company’s fruitful ongoing partnership with Pendulum,” he adds.


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A storied heritage in aviation 

IWC’s story in aviation started in 1936 in Schaffhausen with the “Special Watch for Pilots”, which was developed by two keen pilots who knew the exact requirements of a timepiece for the aircraft cockpit. 12 years later, IWC’s engineers unveiled the Mark 11 – a purist, game-changing navigational timepiece that continues to inspire the design and functionality of the company’s Pilot’s Watches until today.


The longest flight

On 5 August 2019, British pilots Matt Jones and Steve Boultbee Brooks will take off in a carefully restored Spitfire from Goodwood for a 43,000-kilometre expedition around the world. Named “Silver Spitfire – The Longest Flight”, the four- month mission will see both pilots as well as the Spitfire visit more than 30 countries, including planned stopovers in Asia in Japan, China and Thailand.



With its strong ties to aviation, IWC is proud to support “Silver Spitfire – The Longest Flight” as the main sponsor. Together with Jones, Boultbee-Brooks and its partner Boultbee Flight Academy, the company hopes to inspire, through the daring expedition, an interest in engineering and mechanics among the younger generation.


IWC Schaffhausen 

With a clear focus on technology and development, the Swiss watch manufacturer IWC Schaffhausen has been producing timepieces of lasting value since 1868. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity. One of the world’s leading brands in the luxury watch segment, IWC crafts masterpieces of haute horlogerie at their finest, combining supreme precision with exclusive design. As an ecologically and socially responsible company, IWC is committed to sustainable production, supports institutions worldwide in their work with children and young people, and maintains partnerships with organizations dedicated to climate and environmental protection. 


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Pendulum formally opened its door to the public as the first luxury watch boutique in Thailand on 26 November 1992. At present, Pendulum Limited operates 4 boutiques, all strategically situated in prime shopping malls located in the heart of Bangkok and Chiang Mai. Pendulum currently represents more than 17 internationally renowned watch brands in its boutiques and other distribution channels, catering to a wide range of clientele. The variety of brands represented by Pendulum serves to reinforce Pendulum’s dominant position in Thailand’s watch industry, making it a major player and a leader in the high-end retail market 


Photos courtesy of IWC