Carla Gem Buyo

This New Pop Mart Icon Is The Newest Keychain Obsession

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<p>In recent weeks, the once-frenzied demand for the iconic Labubu toy has noticeably eased. After months of long lines and frantic online restocks, Labubu figures are suddenly far easier to find at major retailers, often at prices that feel less like a splurge and more like an impulse buy. For many collectors, it feels like the craze has finally come up for air. But as one hype fades, another rises fast.</p><div><br/></div><p>Enter<strong> Hirono Living Wild</strong>, the next<strong> Pop Mart</strong> character stepping into the spotlight. It only took one airport sighting to change the game: <strong>BTS </strong>member <strong>V</strong>, also known as <strong>Kim Taehyung</strong>, was photographed at Incheon Airport with a Hirono doll dangling from his bag on his way to Paris Fashion Week. Within hours, Pop Mart’s online store in China sold out hundreds of units, and resale prices climbed to more than triple the original retail cost.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1761724725120BTS&#x27; V .jpg" class="fr-fic fr-dib"/></div><p>Hirono’s appeal goes deeper than a viral moment. Designed by contemporary artist Lang, the character embodies the complicated emotional journey people go through while growing up. The character’s slightly worn expression and rugged aesthetic are intentional, reflecting resilience and the many sides of what it means to come of age.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1761724757278BTS&#x27; V Hirono Doll - Living Wild-Fight for Joy (1).WEBP" class="fr-fic fr-dib"/></div><p>The story feels familiar. Labubu first captured hearts thanks to Hong Kong illustrator Kasing Lung and the success of Pop Mart’s The Monsters series. Lisa of BLACKPINK was one of the first major names to be spotted with a Labubu keychain, and that set off a collector frenzy. The dolls became both a pop culture trophy and a trendy bag accessory.</p><div><br/></div><p>Now that Labubu shelves are no longer empty, attention is shifting. And with V’s influence driving instant sellouts, Hirono seems destined for its own moment of obsession. </p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1761724785641BTS&#x27; V Hirono Doll - Living Wild-Fight for Joy.WEBP" class="fr-fic fr-dib"/></div><p>Is Hirono about to claim the title of must-have collectible of the year? All signs point toward yes. And if history repeats itself, expect airport photos and fashion sightings to spark another surge in demand very soon.</p>

<p>A single sighting of BTS’ V turns Pop Mart’s next character into the latest collector favorite.</p>

A single sighting of BTS’ V turns Pop Mart’s next character into the latest collector favorite.

This New Pop Mart Icon Is The Newest Bag Charm Obsession

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This New Pop Mart Icon Is The Newest Bag Charm Obsession

Ysabella Bautista

Published Oct 29, 2025 04:30 PM PHT

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