Carla Gem Buyo

From Boudoir To Gazebo: Max Mara Unveils Pre-Fall Collection And Celebrates A Decade Of The Whitney Bag

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In a time where fleeting trends are everywhere, MaxMara continues to champion the enduring elegance of real women through fashion rooted in heritage, artistry, and femininity. The Italian fashion house just recently welcomed the season with its 2025 Pre-Fall Collection and the 10th anniversary of its iconic Whitney Bag.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1760001255061MaxMara-22.JPG" class="fr-fic fr-dib"/>Inside the MaxMara store in Greenbelt 3</div>Revealed first in an intimate afternoon with special guests like Kelly Misa, Janeena Chan, Chelsea Robato, and longtime clients of the brand, the event intertwined two essences that embody the brand: style and storytelling. Sought-after celebrity fashion stylist, Cath Sobrevega, led the styling session that featured muses Cyndi Fernandez, Ana Lorenzana De Ocampo, Charmaine Rivera Lagman, and Odette Pumaren—women who are successful in their respective fields and also perfectly embody the Max Mara ethos of grounded glamour and thoughtful sophistication.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1760001299561MaxMara&#x27;s Remarkable Women.JPG" class="fr-fic fr-dib"/>Stylist Cath Sobrevega with  Cyndi Fernandez, Ana Lorenzana De Ocampo, Charmaine Rivera Lagman, and Odette Pumaren for MaxMara</div>The session highlighted the pieces from the new collection that showcased playful prints like florals that are reminiscent of summer gardens, bold elements like oversized bows and statement shoulders, co-ords and dresses in green tones inspired by leafy gazebos, and even a new take on the Teddy, trapeze dress and shorts in Max Mara’s cool techno mesh. Each muse, including Cath, took turns sharing how the curated looks for each not only seamlessly fit their own personal style but were also functional enough for their day-to-day activities, may it be formal or casual.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1760001334164MaxMara-12.JPG" class="fr-fic fr-dib"/>The MaxMara Whitney Bag</div>The perfect accent to their looks, of course, was the Whitney Bag—the iconic bag celebrating its 10th anniversary. Debuted in 2015, the piece was created in collaboration with the Renzo Piano Building Workshop to mark the inauguration of the new Whitney Museum of American Art. Over the years, it has been a testament to Italian craftsmanship as the bag blends technique and aesthetics, structure and elegance, design and versatility. What was initially intended to be just a limited-edition bag became a globally coveted accessory for women. <div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1760001447201Kelly Misa.JPG" class="fr-fic fr-dib"/>Kelly Misa and the MaxMara Whitney Bag</div>Very fitting of its decade milestone, every limited edition Whitney Bag model will feature leather in an aluminum hue reminiscent of the museum’s metallic exterior, a vibrant red nappa lining, and the distinctive fire-stamped mark: ‘Designed by Renzo Piano Building Workshop’. These elements show that the piece is ever-evolving but also committed to staying true to its essence. The Whitney Bag can also be a part of more occasions in your life, as it is now available in six sizes and comes in thirteen new colors, ranging from soft pink, silver and gold to camel, ocean blue, lichen green, deep brown, and black.

At MaxMara, Ease Becomes The New Luxury For Pre-Fall 2025

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At MaxMara, Ease Becomes The New Luxury For Pre-Fall 2025

Chin Ann Obiedo

Published Oct 09, 2025 06:00 PM PHT

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MaxMara Pre Fall 2025 Collection

Whitney Bag

Cath Sobrevega

Cyndi Fernandez Beltran

Odette Pumaren

Ana Lorenzana de Ocampo

Charmaine Lagman

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