Carla Gem Buyo

One For The Books! Filipino Brand Proudrace Makes Historic Collaboration With Adidas

Article (news)

<p>On the 20th of November 2025, the community showed out loud and proud at Annex House to give some love and support to a historic collaboration: <strong>Proudrace x adidas</strong>. It marks the first ever collaboration of the global fashion brand with a Filipino fashion designer. Founded in 2012 by <strong>Rik Rasos</strong>, <strong>Proudrace</strong> is a contemporary Filipino clothing brand that’s known for its artisanal craftsmanship, cultural storytelling, and innovative designs.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1764149058662voguephilippines_1763625604_3769887264185977364_49597250741.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">The Adidas Jabbar Lo </span></span></span></div><div><br/></div><p>The collection wasn’t just a celebration of the rich Filipino culture in general but also something that was very close to Creative Director Rasos’ own heart, as the design and elements that ended up in the final products contained imprints of his own personal life experiences. He shares, “<strong>Every detail carries a memory — the warmth of hardwood floors, lace curtains from my lola’s house, even the stamp patch inspired by letters my dad sent while working overseas. Each element isn’t just visual; it carries the weight of memory, of home, of growing up Filipino. These are small symbols of connection across distance. Emotions you can see, touch, and feel in every pair</strong>.” </p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1764149092045voguephilippines_1763625604_3769887263900821996_49597250741.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Proudrace x Adidas</span></span></span></div><div><br/></div><p>Moreover, the kicks, the star of the <strong>adidas Proudrace Jabbar</strong> collection, was designed to honor the silhouette’s basketball roots. As a tribute to one of the sport’s greatest icons and the first NBA player to sign with adidas, basketball legend <strong>Kareem Abdul-Jabbar</strong>. The shoe carries a legacy that bridges both sport and culture. “<strong>I want everyone who sees these shoes — Filipino or from any background — to feel rooted in their own identity</strong>,” Rik shared. “<strong>To walk confidently in what makes them who they are and celebrate their heritage every single day</strong>.”</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1764149113664adidasph_1763703182_3770537670016663454_37191395.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Proudrace x Adidas</span></span></span></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1764149205623adidasph_1763703182_3770537753869205600_37191395.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Proudrace x Adidas Souvenir Tee</span></span></span></div><p>True to their commitment in rooting the campaign in Filipino culture and community in every way possible, leading Filipino beauty brand, <strong>ISSY</strong>, was also part of the monumental win for the Filipinos. The brand shared that behind the beauty direction of the campaign, shot by <strong>Everywhere We Shoot</strong>, was also proudly Filipino. ISSY gave its audience a peek into the creative process that went into the shoot–  including a detailed beauty product breakdown sheet, behind the scene footage of models in the makeup chair, and a quote from tenured makeup artist and one of the minds behind the success of ISSY, <strong>Slo Lopez</strong>, who was the beauty director of the shoot. She shared, “<strong>The focus was on natural skin, and it had to reflect the homey, real-person quality of Proudrace, even amid its complex and kitsch-y elements.</strong>”</p><div><br/></div><div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-0" src="https://www.instagram.com/p/DRZRvxnkUye/embed/captioned/?cr=1&amp;v=14&amp;wp=1080&amp;rd=https%3A%2F%2Fod2-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A0%2C%22os%22%3A328723.39999999944%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="1243" data-instgrm-payload-id="instagram-media-payload-0" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe></div><script async="" src="//www.instagram.com/embed.js"></script><div><br/></div><p>This collaboration undoubtedly opens the door for more partnerships that celebrate Filipino identity through design and powerful storytelling in the future. In Rik&#x27;s words, “<strong>Filipinos are globally competitive and our love for our culture can take us to places. We’re looking forward to another adidas Proudrace shoe in the future</strong>.”</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1764149143284adidasph_1763703182_3770537708923003234_37191395.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Proudrace x Adidas Stamp Tee</span></span></span></div><div><br/></div><p>As for how much you’ll have to drop to get your hands on this exclusive collection, the <strong>Jabbar Lo </strong>retails for <strong>PHP 7,000</strong>, available starting November 21, while the<strong> Proudrace Stamp Tee </strong>and <strong>Proudrace Souvenir Tee</strong> are both priced at PHP <strong>2,900</strong>, and will hit stores on <strong>November 28, 2025</strong>. </p><div><em><br/></em></div><div><em>The Proudrace Jabbar collection will be available in select adidas stores, the adidas app, adidas website, and select partner retailers: adidas stores in Metro Manila (MOA, North Towers, Megamall, North Edsa, Glorietta, Trinoma, Two Parkade, Uptown Mall, Ayala Bay, Rockwell, and Shangri-La, Robinson’s Magnolia, SM Podium, Ayala Malls (Ayala Capitol Bacolod, Ayala Cebu, and Ayala Centrio), SM Malls (SM Bacolod, SM Davao, SM Cebu, SM Seaside Cebu, SM Baguio, SM Clark, SM HC CDO), other regional malls (Festive Walk Iloilo, Gaisano Davao), and ZALORA, FootLocker, Commonwealth, Titan, atmos BGC.<br/></em></div>

<p>Here's everything you need to know about this groundbreaking collaboration.</p>

One For The Books! Filipino Brand Proudrace Makes Historic Collaboration With Adidas

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One For The Books! Filipino Brand Proudrace Makes Historic Collaboration With Adidas

Chin Ann Obiedo

Published Nov 26, 2025 06:00 PM PHT

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everywhere we shoot

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