Carla Gem Buyo

GUESS Welcomes Andrea Brillantes As First Filipina Ambassador—Here’s What Else We’re Celebrating

Article (news)

<p><strong>GUESS </strong>signals a bold new chapter in the Philippines. For the first-time ever, the brand introduces its first Filipina ambassador. <strong>Andrea Brillantes </strong>made her debut at the opening of the new GUESS flagship in <strong>SM Mall of Asia</strong>.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1764567151452GuessAndrea3.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Andrea Brillantes at the opening of GUESS SM Mall of Asia</span></span></span></div><p>As soon as Andrea stepped onto the scene, all eyes were on her. The actress wore a dress with red florals and a soft ruffled hem, paired with black heels featuring gold accents. Her soft waves, natural glam, and contagious smile made her fit right into the GUESS image she now represents.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1764567229849_AO_3601.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">GUESS SM Mall of Asia</span></span></span></div><p>Inside, the newly unveiled space gave guests the brand’s most modern store direction yet. The layout is spacious and more interactive, with dedicated zones that highlight seasonal collections, spotlight collaborations, and integrate digital touchpoints for a smoother shopping flow. It’s the kind of store you walk into and instantly feel like staying longer than you planned.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1764567324410_AO_3602.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">GUESS SM Mall of Asia</span></span></span></div><p>Andrea, who spent the afternoon interacting with guests, shared how naturally the partnership fits her personal style. “<strong>GUESS has always inspired me to embrace my confidence and femininity</strong>,” she said. “<strong>Being named their first local ambassador is an honor, and I’m excited to represent a brand that celebrates boldness and individuality</strong>.”</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1764567405692GUESS Blythe_164958.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Andres Brillantes for GUESS</span></span></span></div><p>When asked about her go-to GUESS pieces, she revealed that she loves the brand’s denim jeans. It’s a match made in fashion heaven: the ambassador known for her youthful, expressive style and a brand rooted in timeless denim culture.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1764567497351GUESS Blythe_165500.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Andrea Brillantes for GUESS</span></span></span></div><p>The event gave guests an early look at the design direction that will shape future GUESS stores globally. With a new flagship and a fresh Filipino face leading the charge, GUESS sets the tone for an exciting chapter in the local fashion landscape, one that is more engaging, more modern, and more connected to its community.</p>

<p>The brand reopens its Mall of Asia flagship with a next-level store concept and a fresh Filipino face leading its campaigns.</p>

The brand reopens its Mall of Asia flagship with a next-level store concept and a fresh Filipino face leading its campaigns.

GUESS Welcomes Andrea Brillantes As First Filipina Ambassador—Here’s What Else We’re Celebrating

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GUESS Welcomes Andrea Brillantes As First Filipina Ambassador—Here’s What Else We’re Celebrating

Ysabella Bautista

Published Dec 01, 2025 01:00 PM PHT

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Updated Dec 01, 2025 01:39 PM PHT

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