Carla Gem Buyo

Hey Southies! These Are The New Fashion Stores In Alabang

Article (news)

<p><strong>Alabang</strong>’s retail landscape enters a new phase with the arrival of four globally recognized fashion names, each introducing its latest store concepts to the south for the very first time. Anchored in distinct identities yet aligned in execution, these openings signal a more deliberate, design-led approach to shopping where space, materiality, and customer experience are considered as carefully as the collections themselves.</p><div><br/></div><div style="text-align:center"><strong>Bershka, Pull&amp;Bear, Stradivarius Has Arrived In Alabang</strong></div><div style="text-align:center"><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1774849366340BANNERS (67).png" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Photo Courtesy of SSI Life</span></span></span></div><div><br/></div><p><strong>Bershka</strong>, <strong>Pull&amp;Bear</strong>, and <strong>Stradivarius</strong> expand their footprint in the south with the opening of three new concept stores along Commerce Avenue in <strong>Alabang Town Cente</strong><strong>r</strong>, each bringing a distinct design philosophy while aligned in their commitment to elevating the retail experience.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1774849433802Bershka Alabang Town Center (5).jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Bershka in Alabang Town Center | Photo Courtesy of SSI Life</span></span></span></div><div><br/></div><p>Bershka debuts a 462.14 square meter space defined by immersive layouts, refined materials, and custom lighting and sound that reflect its youthful, trend-driven identity.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1774849502841PULL&amp;BEAR Alabang Town Center (6).jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Pull&amp;Bear in Alabang Town Center | Photo Courtesy of SSI Life</span></span></span></div><div><br/></div><p>Pull&amp;Bear introduces a dynamic 600 square meter store shaped by its latest global concept—a luminous, digitally enhanced environment inspired by Manila’s creative urban rhythm.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1774849525561Stradivarius Alabang Town Center (4).jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Stradivarius in Alabang Town Center | Photo Courtesy of SSI Life</span></span></span></div><div><br/></div><p>Stradivarius completes the trio with its fifth store in the country, a 392 square meter space showcasing the WAVE 2.0 concept, where natural materials, soft neutral tones, and sculptural lighting create a clean, minimalist backdrop for its collections.</p><div><br/></div><p>Together, the three brands bring fresh energy to Alabang Town Center, reinforcing south Manila as a growing hub for contemporary fashion.</p><div><br/></div><div style="text-align:center"><strong>Vivaia Opens In Alabang</strong></div><div style="text-align:center"><br/></div><div style="text-align:center"><strong><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1774849636921VIVAIA Festival Mall Store 2.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Vivaia in Festival Mall Alabang | Photo Courtesy of Vivaia</span></span></span> </strong></div><p>VIVAIA brings its signature blend of eco-friendly innovation and effortless style to the south with the opening of its newest and largest metro boutique at Festival Mall Alabang, launched alongside the global brand’s Spring 2026 Collection.</p><div><br/></div><p>Designed with a light, calming atmosphere featuring natural tones, soft illumination, and a soothing soundtrack, the space invites customers to experience the brand’s commitment to comfort firsthand, with multiple seating areas that encourage try-ons and immersion into VIVAIA’s sustainable ethos.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1774849713078VIVAIA Festival Mall Store 3.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Vivaia in Festival Mall Alabang | Photo Courtesy of Vivaia</span></span></span></div><div><br/></div><p>Debuting in the new store is the Spring 2026 lineup, showcasing fresh colorways, updated comfort technology, and thoughtfully crafted designs made from recycled PET plastic bottles—proof that every pair delivers both style and substance.</p><div><br/></div><div><em>Read more on Metro.Style</em><strong></strong></div>

<p>Alabang is under a fashion takeover! Here are exciting places to shop now</p>

Hey Southies! These Are The New Fashion Stores In Alabang

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Hey Southies! These Are The New Fashion Stores In Alabang

Rick Formalejo

Published March 30, 2026 02:00 PM PHT

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Updated March 30, 2026 02:41 PM PHT

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