Carla Gem Buyo

Zhang Linghe And Tian Xiwei Of 'Pursuit Of Jade' Lead New Gucci Campaign

Article (news)

<p><em><strong>Pursuit of Jade</strong></em> is at its peak and so are its stars <strong>Zhang Linghe</strong> and <strong>Tian Xiwei </strong>as they step into the world of <strong>Gucci</strong>’<strong></strong>s latest campaign. Dressed in head-to-toe Gucci, both actors embody that sleek, club glamour of the Italian Maison. Shot in polished, cinematic frames, the campaign captures them in their element, reinforcing their status as fashion forces beyond the realm of television.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1777269754994BANNERS (69).png" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">&#x27;Pursuit of Jade&#x27; stars Zhang Linghe and Tian Xiwei for Gucci | Photo Courtesy of Gucci</span></span></span></div><p>As Gucci ambassadors, both Zhang Linghe and Tian Xiwei bring distinct contemporary energies to the brand. Together, they project a vision of style that resonates strongly with younger luxury consumers, particularly in Asia’s fast-moving fashion landscape. </p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1777269793555[image] - 7249966.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1777269806833[image] - 9949077.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/></div><p>At the center of the campaign is the <strong>Gucci Paparazzo</strong> bag, a top-handle design that merges archival references with present-day design. Crafted in the Maison’s signature GG canvas, the bag integrates the Horsebit and Web—two of Gucci’s most enduring codes—into a relaxed, compact bag. The <a href="https://www.gucci.com/us/en/pr/women/handbags/shoulder-bags-for-women/paparazzo-medium-top-handle-bag-p-875018FAFV99653" rel="noopener noreferrer" target="_blank">medium Paparazzo</a> retails for approximately P197,000, while the <a href="https://www.gucci.com/us/en/pr/women/handbags/shoulder-bags-for-women/paparazzo-large-top-handle-bag-p-875019FAFV99653" rel="noopener noreferrer" target="_blank">large Paparazzo</a> costs P221,000.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1777270114633LUXE PICK.png" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">The Gucci Paparazzo</span></span></span></div><p>Shop Gucci in the Philippines at Greenbelt 4, Shangri-La Plaza, and in Cebu at NUSTAR Resort and Casino.</p>

<p><b>Zhang Linghe And Tian Xiwei are dominating the fashion landscape with their latest Gucci campaign.</b></p>

Zhang Linghe And Tian Xiwei are dominating the fashion landscape with their latest Gucci campaign.

‘Pursuit of Jade' Leads Zhang Linghe And Tian Xiwei Take Over Gucci And Here’s Why

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‘Pursuit of Jade' Leads Zhang Linghe And Tian Xiwei Take Over Gucci And Here’s Why

Carla Buyo

Published April 27, 2026 03:00 PM PHT

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Updated April 27, 2026 03:36 PM PHT

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pursuit of jade

zhang linghe

tian xiwei

gucci

gucci paparazzo

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