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Penshoppe Flagship Mika Salamanca SIPP 2026

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<p><strong>Penshoppe</strong> has officially reimagined the retail landscape with the debut of its flagship store,<strong> The Penshoppe Clubhouse at SM Mall of Asia</strong>. It goes beyond just a clothing destination, the Clubhouse is a complete lifestyle evolution. Its captivating new interior design invites customers into an immersive space, featuring the brand&#x27;s latest collections alongside an in-store café, <strong>SIPP</strong>, serving curated, artisanal drinks designed to elevate every moment of your visit.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1778371800003PEN_ThePenshoppeClubhouse_58.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/></div><p>The Penshoppe Clubhouse at SM Mall of Asia represents a &quot;totally new look for the brand,&quot; signaling a shift into the lifestyle space. <strong>Vice President of Penshoppe Brandon Liu </strong>notes this evolution directly responds to the modern fashion shopping experience saying that, “It is a signal that shows we are venturing into lifestyle, and it&#x27;s across the different touchpoints of the consumer, whether it&#x27;s music or drinks they get or even activewear.”</p><p>To bring this vision to life, the store focuses on an experience rooted in music and visuals. Liu explains the brand captured a youthful and high-energy spirit by integrating a DJ setup and artist collaborations: “Whether it will be the music we will be blasting or even the partnership with different artists, it is something we are committing to through serving the needs of the customers and how we complement them.”</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1778371879322PEN_ThePenshoppeClubhouse_25.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Joining the opening are Club Pen stars Bianca De Vera, Charlie Fleming, Josh Ford, Jess Moses, and Jayda </span></span></span></div><p>The Clubhouse is designed to be a social hub rather than just a retail destination. “Like any clubhouse, it&#x27;s meant to have a lot of things happening inside... It’s a place we are meant to gather, to see new things, hang out with friends,” Liu shares. The goal is for visitors to carry that high energy with them long after they exit: “When the customers leave, I want them to leave a little bit happier, so whether they are enjoying a drink or browsing the new collection, we hope to make their lives a little bit happier.”</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1778371955364PEN_ThePenshoppeClubhouse_422.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Golden ABC Marketing and Communications Director Gino Cruz (leftmost) and Golden ABC Vice President of Sales, Operations, and Marketing Bryan Liu</span></span></span></div><p>Also new in this retail space is SIPP, a major move for Golden ABC through incorporating food and fashion.<strong> Bryan Liu, Golden ABC Vice President of Sales, Operations, and Marketing</strong> explains they wanted to turn fashion into a lifestyle. “If we are going to be in fashion, we have to start planting the seeds now,” Liu says. After a few pop-ups, SIPP is now a permanent flagship fixture. “The intent is to prepare Golden ABC for the future; it is one branch today, and it is leading to more,” he adds.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1778372033305PEN_SIPP SOCIALS.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/></div><p>SIPP’s branding resonates with Penshoppe’s core. As Liu explains, “Some of the more subtle ones are the red, from Penshoppe, slightly more vibrant and powerful red, and the double P used in the name,” noting that the energy is closely tied to the brand. Moving beyond traditional coffee, SIPP is a “crafted-cafe-concept” featuring specialty drinks like the Coco Matcha Cloud and Ube Latte. “Our vision is not to just be coffee,” Liu explains. “The way we put it together, we want it to be vibrant and fun; hopefully, it is something that inspires you and refreshes you,” he adds.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1778372049425PEN_ThePenshoppeClubhouse_143.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Vice President of Penshoppe Brandon Liu</span></span></span></div><p>By creating a space that encapsulates lifestyle and art in the drinks, the brand hopes to spark creativity. While currently inside the flagship, Liu is open to independent growth. “If SIPP takes off and claims its own market, its own demand, we will be open to opening a standalone eventually,” he says. With more branches in the pipeline, the experience is designed to leave a vibrant and fun impression, ensuring every customer feels inspired by a drink that is truly “not your usual cup.”</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1778372106745PEN_SIPP SOCIALS copy 3 (1).jpg" style="width:960px" class="fr-fic fr-dib" width="960"/></div><div><br/></div><p>Local artists <strong>Jethro Olba</strong>, <strong>Mark Weigh</strong>, and <strong>JP Pining</strong> brought the SIPP brand to life through homestyle-driven collaborations. They create six unique Penshoppe Bears that translate the brand&#x27;s energy into visual art. Each bear is matched to a signature drink and lifestyle theme, like the spiky-haired &quot;Shaken Black&quot; bear. These local artist collaborations highlight SIPP’s unique identity as “not your usual cup.”</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1778372133705PEN_ThePenshoppeClubhouse_53.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/></div><p>This season, Penshoppe introduces the <strong>Style Codes </strong>campaign for back-to-school fashion. This new approach sees fashion as a way to express yourself rather than just following rules. The campaign features <strong>Mika Salamanca</strong>, the winner of Pinoy Big Brother. Her unique mix of comfy streetwear and stylish elements perfectly shows the collection&#x27;s versatility</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17783721496658.png" style="width:960px" class="fr-fic fr-dib" width="960"/></div><p>Mika is joined by a group of fellow Pinoy Big Brother stars, including <strong>Brent Manalo, Bianca de Vera, Josh Ford, Charlie Fleming, AC Bonifacio, Az Martinez, Ralph de Leon, Will Ashley, and Vince Maristela</strong>. Together, they represent the campaign’s main idea: that individuality exists within a group.</p><p>The campaign focuses on &quot;wearing it your way.&quot; Each month, it will feature unique styles: The Rebels in May, Preppy Athletes in June, and Girl/Boy Next Door in July. By combining these different styles, the collection promotes a flexible approach to identity, allowing for self-expression that can change in real time.</p><p>“Style today is less about fitting in and more about choosing what resonates,” shares Brandon Liu, VP for Penshoppe. “With Style Codes, we’re giving this generation the freedom to define their own language of style.”</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1778372179463PEN_ThePenshoppeClubhouse_49.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/></div><p>Style Codes offers affordable fashion, with tops starting at PHP 499 and bottoms at PHP 899. Penshoppe encourages everyone to explore their fashion choices. Check out the collection at the Clubhouse and express your style your way. </p><p>The Penshoppe Clubhouse reimagines the retail experience as a high-energy social club, blending fashion, activewear, and home goods into a vibrant and youthful lifestyle destination. Every detail of the flagship store is intentionally designed to captivate, from customized LED displays to curated zones like the dedicated denim area, the &quot;Air&quot; collection for activewear, and a social-centric ladies&#x27; section. The space breaks traditional retail molds with modern touches like pegboard displays and innovative merchandising that invite exploration. More than just a store, it is an immersive hub where guests are encouraged to shop, eat, and connect, truly transforming a simple trip to the mall into a complete social experience.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1778372190025PEN_ThePenshoppeClubhouse_56.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/></div><p>The Penshoppe Clubhouse at SM Mall of Asia is just the beginning of this transformative journey. By merging fashion, culture, and community in ways that feel dynamic and distinctly Penshoppe, the brand reinforces its commitment to creating spaces that go beyond retail.  With Brandon hinting at more locations soon, the brand is set to continue redefining Filipino retail. By bridging the gap between fashion and community, Penshoppe is proving that the future of shopping is about more than just the clothes—it is about the lifestyle you lead and the connections you make along the way.</p><div><br/></div><div><em>Photos courtesy of Penshoppe</em></div>

<p>Penshoppe pairs its immersive new Clubhouse concept with a Mika Salamanca-led campaign celebrating personal style and community</p>

Penshoppe pairs its immersive new Clubhouse concept with a Mika Salamanca-led campaign celebrating personal style and community

Discover What’s New With Penshoppe: A Clubhouse, A Cafe, And A New Face

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Discover What’s New With Penshoppe: A Clubhouse, A Cafe, And A New Face

Sophia Ancheta

Published May 10, 2026 08:19 AM PHT

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