John Randolph Manucom

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Byeon Woo Seok Bulgari Brand Ambassador

<p>Italian luxury house <strong>Bvlgari</strong> has officially named Korean star<strong> Byeon Woo-seok</strong> as its newest Brand Ambassador, further strengthening the Maison’s growing connection with a new generation of global stars shaping fashion and entertainment today.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17784831772711.png" style="width:960px" class="fr-fic fr-dib" width="960"/></div><p>Known for his quietly magnetic presence and charismatic visual identity, the Korean actor steps into the role representing both Bvlgari’s jewelry and watch collections. The partnership feels like a natural direction for both the brand and  Byeon Woo-seok, His sophistication and modern style mirror the Roman jeweler’s balance of heritage craftsmanship and contemporary design.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17784833688892.png" style="width:960px" class="fr-fic fr-dib" width="960"/></div><p>The first  visuals introduce the actor wearing the iconic<strong> Bvlgari B.zero1 </strong>jewelry collection alongside the newly released <strong>Bvlgari Octo Finissimo 37mm </strong>watch. Together, the pieces highlight two sides of the Maison’s identity: bold architectural design balanced by by simple elegance.</p><p>Inspired by Rome’s Colosseum, the B.zero1 collection remains one of Bvlgari’s most recognizable creations, celebrated for its spiral silhouette and industrial edge. Meanwhile, the Octo Finissimo continues to stand as a benchmark in modern watchmaking, recognized for its sleek octagonal case and refined Italian aesthetic.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17784833892909.png" style="width:960px" class="fr-fic fr-dib" width="960"/></div><p>“I am truly honored to join Bvlgari as a Brand Ambassador,” Byeon Woo-seok shared. “I have always been inspired by the Maison’s bold creativity and deep heritage, and I look forward to sharing its values with a wider audience through my journey with Bvlgari.”</p><p>The announcement arrives amid the actor’s continued rise globally following his acclaimed performance in the drama 21st Century Grand Prince Consort. With upcoming campaigns and international appearances already expected, Byeon Woo-seok’s partnership with Bvlgari marks another major fashion moment in the actor’s rapidly expanding influence across luxury, entertainment, and style.</p><div><br/></div><div><em>Photos courtesy of <strong>Bvlgari Philippines</strong></em></div>

<p>Fresh from the success of ‘21st Century Grand Prince Consort,’ Byeon Woo-seok steps into luxury fashion’s spotlight as the newest ambassador of Bvlgari</p>

Fresh from the success of ‘21st Century Grand Prince Consort,’ Byeon Woo-seok steps into luxury fashion’s spotlight as the newest ambassador of Bvlgari

This Korean Heartthrob Has Just Been Named Bulgari Ambassador—And We’re Swooning

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This Korean Heartthrob Has Just Been Named Bulgari Ambassador—And We’re Swooning

Randz Manucom

Published May 11, 2026 03:14 PM PHT

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Byeon Wooseok Bvlgari

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