Carla Gem Buyo

'Shine On Me' Actor Song Weilong Is The New Face Of Modern Luxury

Article (news)

Chinese actor Song Weilong is ushering in a new generation of <a href="https://metro.style/fashion/2026/4/16/chinese-drama-actors-and-chinese-idols-luxury-brand-ambassadors-2000" rel="noopener noreferrer" target="_blank">luxury brand ambassadors</a>. With the rising popularity of Shine On Me and coming from his breakthrough moment in Find Yourself and Go Ahead, Song Weilong is steadily on the rise in our radar. At 27, he represents a new era of young Chinese celebrity stars with staggering global influence. <div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1778731819745[image] - 2690727.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/>Photo from @songsongswl on InstagramLast year, Song Weilong officially joined Omega’s roster of ambassadors. Shortly after the announcement, he attended Omega’s Planet Ocean event in Chongqing, where he presented the new generation of dive watches. Also present at the event were Chinese actor Wei Daxun, Thai actor Gulf Kanawut, and Filipino actors Enchong Dee and Kyle Echarri. </div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1778731834224Screen Shot 2026-05-14 at 11.56.31 AM.png" style="width:960px" class="fr-fic fr-dib" width="960"/>(L-R) Enchong Dee, Wei Daxun, Gulf Kanawut, Song Weilong, and Kyle Echarri at Omega&#x27;s Planet Ocean event in Chongqing | Photo from Omega</div>In 2024, Gucci appointed Song Weilong as brand ambassador. His relationship with the house accelerated quickly under creative director Sabato De Sarno, beginning with appearances at the Gucci Men’s Fall/Winter 2024 show in Milan and the Gucci Ancora event in Shanghai. This year, he fronted the Gucci Paparazzo campaign alongside Pursuit of Jade stars <a href="https://metro.style/fashion/2026/4/27/zhang-linghe-tian-xiwei-pursuit-of-jade-gucci-campaign-2026-1500" rel="noopener noreferrer" target="_blank">Zhang Linghe and Tian Xiwei</a>.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1778731899644[image] - 6106550.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/>Photo from @songsongswl on Instagram</div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1778731915847[image] - 209863.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/>Photo from @songsongswl on Instagram</div>In 2022, Song Weilong made history as the first male global ambassador of Mikimoto, expanding the influence of the Japanese jeweler’s pearls into a more gender-fluid luxury space. As he steadily expands his reach beyond drama audiences, Song Weilong is set to reach greater heights through his luxury brand partnerships. <div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1778731936605[image] - 5498887.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/>Photo from @songsongswl on Instagram</div><div>Read more fashion stories on Metro.Style</div>

Get to know the Chinese heartthrob through his luxury brand partnerships

Get to know the Chinese heartthrob through his luxury brand partnerships

'Shine On Me' Actor Song Weilong Is Taking Over Fashion—Here's Why We Love Him

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'Shine On Me' Actor Song Weilong Is Taking Over Fashion—Here's Why We Love Him

Carla Buyo

Published May 14, 2026 04:30 PM PHT

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Updated May 15, 2026 12:05 PM PHT

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