Carla Gem Buyo

L-O-V-E! LOEWE Celebrates Nearly Two Centuries of Exquisite Craftsmanship

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<p>In the year 1846, in a small workshop along the streets of Madrid, where needles punctured through tanned leather, <strong>Loewe</strong> history was made.</p><div><br/></div><p>As the second-oldest luxury fashion house in the world, Loewe honors its <strong>180th anniversary</strong> with a campaign that exemplifies their “uncompromising quality and distinct, playful spirit.”</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1781669114004LOEWE 180 ARCHIVE IMAGE 29.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Photo Courtesy of Loewe</span></span></span></div><p>The Spanish luxury house kickstarts with brand ambassadors<strong> Julia Garner</strong>, <strong>Salma Abu Deif</strong>, <strong>GISELLE</strong>, <strong>Kara Wai</strong>, actor <strong>Sissy Spacek</strong>, and contemporary artist <strong>Kara Walker</strong>, as they stun in a campaign shot by American photographer Talia Chetrit. The creative shoot comes together like an anthology, harmonizing the divine cast with signature Loewe pieces, handpicked from one decade to the next, including the <strong>Flamenco clutch</strong> (1980’s),<strong> the Puzzle </strong>(2015), and the new<strong> Amazona 180</strong>, a design first launched in 1975 and reimagined by creative directors <strong>Jack McCollough</strong> and <strong>Lazaro Hernandez</strong>.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1781669197643LOEWE 180 CAMPAIGN SISSY SPACEK 2.jpeg" style="width:960px;display:block;height:auto" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Sissy Spacek with the Flamenco Clutch (launched in the 1980s)</span></span></span></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1781669221426LOEWE 180 CAMPAIGN SALMA ABU DEIF 2.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Salma Abu Deif with the Puzzle (launched in 2015)</span></span></span></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1781669297425LOEWE 180 CAMPAIGN JULIA GARNER 3.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Julia Garner with the Amazona 180 (launched in 1975)</span></span></span>With timeless pieces, come a capsule collection of bags, pocket-sized leather accessories, and ready-to-wear items that hit the stores on June 3. Not only do they showcase experimental luxury through intricate beadwork and intarsia, but they also match their iconic lion motif— a nod to their household name Loewe, which translates to lion in German. </div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1781669561283BANNERS (1).png" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">LOEWE Lion Tag in Leather and LOEWE Medium Flamenco Purse in Beaded Leather</span></span></span>But, the Loewe anniversary bash involves more art forms than one. A film narrated by actor <strong>Antonio Banderas</strong> and created entirely in watercolor by artist <strong>Joanna Belmont</strong> highlights the core memories of the brand’s journey—of humble beginnings turned international creative force. </div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1781675515939IMG_6751.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">The Opening Frame of the Animated Film by LOEWE and Joanna Belmont</span></span></span></div><p>Each of the 2,000 hand-painted illustrations stand as a tribute to the founding of the House under Enrique Loewe Roessberg and his collective of artisans in 1872, its appointment as the Spanish Crown’s supplier in 1905, and the Loewe Foundation’s establishment in 1988.</p><div><br/></div><p>And to forever ink its legacy on paper, a publication, entitled 180 Years of Craft, will be specially released by the Loewe Magazine. The dedicated publication unveils pieces from the Loewe archives and bestows upon the world a fleeting look inside the House’s atelier in Madrid. Integrated with Issue 11, it features behind-the-scenes stories that emboldens a conversation on art and its capacity to reflect social realities.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1781669623064LOEWE 180 ARCHIVE IMAGE 56.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Photo Courtesy of Loewe</span></span></span></div><p>As Loewe steadily approaches their two-century mark, reminiscing about the past becomes as much a necessity as looking towards the future. And yet, within the four walls of their atelier, even the rules of time can be bent, in the name of creativity and design. </p><div><br/></div><div><em>Photos courtesy of <strong>Loewe</strong></em></div>

<p>The House launches an exhilarating campaign— of leather luxuries and creativity on film— in homage to its rich heritage and unshakeable pursuit for innovation.</p>

The House launches an exhilarating campaign— of leather luxuries and creativity on film— in homage to its rich heritage and unshakeable pursuit for innovation.

Loewe Celebrates Nearly Two Centuries of Exquisite Craftsmanship And Fashion

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Loewe Celebrates Nearly Two Centuries of Exquisite Craftsmanship And Fashion

Tatiana Amara Mallari

Published June 17, 2026 02:15 PM PHT

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