Carla Gem Buyo

G22’s New Fashion Era: The Fantasy And Fun Behind ‘Groove On’

Article (news)

<p><strong>G22</strong> is here to make statements in music and in fashion. Known as P-pop’s Female Alphas, <strong>AJ Yape</strong>, <strong>Alfea Zulueta</strong>, and <strong>Jaz Henry </strong>built their reputation on powerful tracks about empowerment, resilience, and Filipina pride. But with their latest single, <em><strong>Groove On</strong></em>, the trio dives into something lighter, louder, and more visually playful—they traded battle-ready silhouettes for rhinestones, low-rise denim, glossy pinks, and full-on pop fantasy. It’s still confidence, just filtered through lots of glitter and summer heat.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1780650940514IMG_6366.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Photo from G22</span></span></span></div><p>More than just a comeback track, <em>Groove On</em> feels like a fully formed aesthetic era. Fans have been quick to point out how the group leans into a softer, flirtier version of themselves without losing their edge. The styling and visuals pull from a wide pop culture archive: early 2000s MTV glamour, Y2K teen magazine aesthetics, festival season maximalism, and even the messy-fun liberation energy of modern pop girl eras like Brat-era rebellion. The result is what the group calls “G22 Summer,” a universe where nostalgia and present-day-girly-pop chaos meet.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1780650972113IMG_6369.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Photo from G22</span></span></span></div><p>Each member emulates her own summer fantasy through fashion. Jaz’s teasers are pure bubblegum pop dreamscape, as she is wrapped in soft pink interiors and surrounded by plush textures. She looks like she walked straight out of a McBling-era magazine spread! Her satin pink camisole and lace shorts are layered with slouchy arm warmers, knee-high socks, and chunky beaded accessories that feel straight off early 2000s Tumblr boards. The voluminous blonde hair seals the pop princess transformation, which recalls the exaggerated femininity of Britney Spears and Christina Aguilera’s early peak eras—very glamorous, playful, and just a little bit extra.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1780651000277IMG_6367.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Photo from G22</span></span></span></div><p>AJ, meanwhile, embodies the chaos of a girl’s road-trip. Standing beside a bright blue convertible, she leans into festival-coded styling: an orange feathered halter top over a printed bikini, embellished shorts, fishnet stockings, and western-inspired boots. The look channels late-2000s music video excess. Think; desert highways, blown-out hair, and outfits that were never meant to be subtle. It’s giving rockstar-on-the-run energy, equal parts rebellion and freedom, like she’s chasing summer with the volume turned all the way up.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1780651025419IMG_6368.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Photo from G22</span></span></span></div><p>Alfea brings a different kind of heat: theatrical, but still ultra-feminine. Her backyard barbecue setting is transformed into something editorial, with a red gingham bikini-inspired set styled alongside lace-up heels and oversized statement earrings. It plays with classic Americana summer imagery—cookouts, garden hoses, heatwave afternoons—but turns it into a stylized fashion moment that feels more runway than real life.</p><div><br/></div><div><iframe width="560" height="315" src="https://www.youtube.com/embed/HnquQhKAxIw?si=PSvqWXsnw7vmSgKK&amp;start=3" title="YouTube video player" frameBorder="0" allowfullscreen=""></iframe></div><div><br/></div><div><br/></div><p>The group visuals tie everything together: crystal-drenched tops, embellished low-rise denim, crochet swim-inspired pieces, and layered Y2K accessories set against disco lights and cotton-candy skies. It’s nostalgia-heavy but freshly femme and fun, pulling from pop history while still feeling current, as visualized and executed by their stylist <strong>Eldzs Mejia</strong>.</p><div><br/></div><p>With <em>Groove On</em>, <strong>G22</strong> is building a visual identity where femininity is fluid, playful, and unafraid of being seen.</p><div><br/></div><p>Watch the full music video on their <a href="https://www.youtube.com/watch?v=HnquQhKAxIw&amp;list=RDHnquQhKAxIw&amp;start_radio=1" rel="noopener noreferrer" target="_blank">YouTube</a> page.</p><div><br/></div><div><em>Photographed by Andrea Beldua and Alexis Dave Co</em></div><div><em>Creative Direction and Styling by Eldzs Mejia</em></div><div><em>Art Direction by Vince Canlapan</em></div><div><em>Video by Tidal Studios</em></div>

<p>AJ, Alfea, and Jaz trade power dressing for rhinestones, denim, and nostalgic pop-star glamour in their most vibrant visual era yet</p>

AJ, Alfea, and Jaz trade power dressing for rhinestones, denim, and nostalgic pop-star glamour in their most vibrant visual era yet

G22’s New Fashion Era: The Fantasy And Fun Behind ‘Groove On’

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G22’s New Fashion Era: The Fantasy And Fun Behind ‘Groove On’

Natasha Agustin

Published June 05, 2026 06:00 PM PHT

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Updated June 05, 2026 08:14 PM PHT

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