Carla Gem Buyo

Joanna Preysler Returns To Fashion—Here’s Everything You Need To Know About MODO

Article (news)

<p><strong>Joanna Preysler</strong> has always been an epitome of style. Long before quiet luxury became a fashion buzzword, she had already cultivated a signature aesthetic that felt polished and unmistakably her own. In 2018, she earned a spot on <strong>Metro’s Most Stylish</strong> list, cementing her status as one of the country&#x27;s enduring style figures. While many know her today as the co-owner and gallerist of <strong>Provenance Art Gallery</strong> alongside her husband, <strong>Raul Francisco</strong>, fashion has always been woven into her story. With the launch of <strong>MODO</strong>, she returns to familiar territory, bringing together two worlds that have quietly shaped her life for decades.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1784873262138joannapreyslermanila_1779530912_3903309142072689816_386875397.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Photo from @joannapreyslermanila on Instagram</span></span></span></div><p>If MODO feels like a natural evolution, that&#x27;s because it is. Long before Provenance became a destination for collectors and contemporary artists, Joanna and Raul were already building homegrown fashion brands, including <strong>Carbon</strong>, <strong>Tint</strong>, <strong>180 Degrees</strong>, <strong>The Joanna Preysler Boutique</strong>, <strong>Hide &amp; Stitch</strong>, <strong>Othello</strong>, and <strong>J&#x27;s Closet</strong>. The gallery eventually became the center of their creative lives, but fashion never disappeared—it simply waited for the right moment to return.</p><div><br/></div><p>&quot;MODO feels less like a new venture and more like a return to something we&#x27;ve always loved,&quot; she tells Metro.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1784873306155raulsfrancisco_1776257130_3875846921101964521_2324738250.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Photo from @joannapreyslermanila on Instagram</span></span></span></div><p>Years spent immersed in the art world changed the way she thought about clothing. It was no longer just about silhouettes or trends but about individuality and storytelling. &quot;Clothing, much like art, can tell stories, evoke emotion, and express individuality,&quot; she says. &quot;Fashion is something people live in every day. It becomes part of their personal narrative.&quot;</p><div><br/></div><p>That perspective is what sets MODO apart. Rather than designing collections around seasons, the brand transforms existing garments into singular pieces through hand-applied embroidery, embellishments, chains, brocade, insignias, and carefully considered details. No two jackets leave the studio looking alike, not because exclusivity is the goal, but because every piece is treated as its own creative work.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1784873341232i_am_modo_1782450925_3927804640200232568_35044000398.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Photo from @I_am_modo on Instagram</span></span></span></div><p>Joanna credits much of that mindset to her years as a gallerist. &quot;Being a gallerist has taught me that people connect with stories before they connect with objects,&quot; she says. At Provenance, every exhibition begins with the artist behind the work—their process, inspirations, and journey. She wanted MODO to evoke that same emotional connection. &quot;Every embellishment, patch, chain, embroidery detail, or fabric choice is intentional and placed with purpose. Nothing is random,&quot; she explains. &quot;Each garment is transformed by hand and becomes a one-of-a-kind work.&quot;</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1784873358515i_am_modo_1782617015_3929192650158625439_35044000398.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Photo from @I_am_modo on Instagram</span></span></span></div><p>The process is deeply personal. Joanna and Raul are involved in every piece, working alongside artisans and collaborators whose craftsmanship becomes part of the garment&#x27;s identity. &quot;Every jacket carries the fingerprints of the people who worked on it,&quot; she says.</p><div><br/></div><p>Even the name reflects that philosophy. Inspired by the Latin word modus, meaning manner, method, or style “MODO is not just about what you wear—it&#x27;s about how you express yourself and how you choose to live.”</p><div><br/></div><p>In many ways, the name feels especially relevant today. As fashion cycles move faster and wardrobes become increasingly uniform, MODO makes a case for slowing down. Its tagline, &quot;No two are alike. No two ever will be,&quot; isn&#x27;t simply a promise of exclusivity; it&#x27;s an invitation to embrace individuality. &quot;I love classics and basics,&quot; Joanna says. &quot;Jeans and a tank top, or an all-black ensemble—but a jacket from MODO works with that and transforms the outfit to something greater.&quot;</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1784873385313joannapreyslermanila_1780286861_3909648404363779754_386875397.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Photo from @I_am_modo on Instagram</span></span></span></div><p>That transformation is both literal and emotional. MODO&#x27;s signature pieces include reimagined denim jackets, military and camouflage jackets, tailored blazers, and statement outerwear that feel as though they&#x27;ve lived several lives before arriving in your wardrobe. </p><div><br/></div><p>At a time when fashion often celebrates what&#x27;s new, Joanna chooses to celebrate what&#x27;s possible. Existing garments are given another life, craftsmanship takes precedence over speed, and clothing becomes something to keep rather than discard. &quot;At MODO, we don&#x27;t just create clothing—we transform it,&quot; she says. &quot;We take something that already exists and give it a new story, a new purpose, and a new life.&quot;</p><div><br/></div><p>Like the works that line the walls of Provenance Art Gallery, every MODO piece begins with a story. Unlike the art that stays inside the gallery, however, these stories leave with the people who wear them—collecting memories, evolving with time, and waiting to be passed on to the next owner, where another chapter begins.</p><div><br/></div><p>Read more fashion stories on Metro.Style</p>

<p>Joanna Preysler draws on decades of fashion and her expertise as a gallerist for MODO.</p>

Joanna Preysler draws on decades of fashion and her expertise as a gallerist for MODO.

Joanna Preysler Returns To Fashion—Here’s Everything You Need To Know About MODO

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Joanna Preysler Returns To Fashion—Here’s Everything You Need To Know About MODO

Carla Buyo

Published July 24, 2026 07:30 PM PHT

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